Customer data
Customer data
Own production of bed linen. The main customers are drop shippers (wholesale purchases at retail outlets).
Task
Create a landing page with a different assortment and a limited price that is valid only today and set up advertising on it.
The purpose of sales is emotional, spontaneous purchases on a low check.
Progress
It was proposed to make your landing page based on several options. Before the launch of the advertising campaign, I analyzed the existing landing page and gave recommendations for improvement, but the client did not listen to them. After unwinding the advertising campaign, the cost per lead was $ 4.96.
After that, he offered to suspend the advertising campaign and implement recommendations, and only then the price per lead became $ 2.88.
After changing the audiences – $ 2.40.
When the client increased the daily budget, it was possible to unscrew more tests, respectively, the cost of the lead dropped to $ 2.23.
Final result
Result
We worked on the development of landing pages and advertising: we conducted testing, optimized rates, and increased the daily budget. This allowed us to establish a new channel for attracting customers, reach target volumes and optimize the cost.
For greater success, it is necessary to work on improvements on the part of the client, since out of 100% of the leads, 5% refuse to cooperate.
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