Client's Data
Client's Data
Own Bed Linen Production. Main clients – dropshippers (wholesale purchases at retail points).
Task:
Create a landing page with a diverse assortment and a limited-time price, available only today, and set up advertising for it.
Sales goal: Emotional, spontaneous purchases with a low ticket price.
Progress
It was suggested to create a custom landing page based on several options. Before launching the ad campaign, I analyzed the existing landing page and provided recommendations for improvement, but the client did not take them into account. After the campaign was launched, the cost per lead was $4.96.
After that, he suggested pausing the ad campaign and implementing the recommendations. Only after that did the cost per lead drop to $2.88.
After changing the audiences, the cost per lead dropped to $2.40.
When the client increased the daily budget, it became possible to run more tests, and as a result, the cost per lead decreased to $2.23.
Final Result
We worked on developing landing pages and ads: conducted testing, optimized bids, and increased the daily budget. This allowed us to establish a new channel for attracting clients, achieve target volumes, and optimize costs.
For greater success, it is necessary to work on improvements from the client’s side, as 5% of the 100% leads refuse to collaborate.
You need to set up advertising
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Goal;
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Total Budget Spent;
$88,411
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Audience Cross-Negation;
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Reviews
Facebook ADs and SEO
Artem Malchenko
The project is launched and successfully generates applications. Leonid is always in touch, gives recommendations on the Facebook account and my website. I am very satisfied with the cooperation at this stage. Thank you, everything is done with high quality and conscientiously
18.09.2022
Youtube Ads
Anastasia Budnik
The work was carried out at the proper level, we received answers to all our questions, as well as a lot of advice on the development of the channel and work on advertising. Satisfied, thanks!
30.08.2022
Targeted Ads on Facebook and Instagram
Vadym Badyga
We have been working with the SEOZA team for a very long time. I can recommend them as true professionals in their field. We are very satisfied with the result, we got a lot of targeted leads.
22.11.2022