Client's Data
Client's Data
The main objective was to ensure the fastest possible traffic influx and continuous increase in the number of orders. A significant part of successful SEO promotion is the implementation of the overall business plan + the general development dynamics of the company.
Market:
Ukraine
Niche:
Towels and other home textiles
Scope of work:
Ensure the fastest traffic influx and continuous increase in the number of orders.
Progress
The home textiles market was quite a competitive segment. When promoting this case, it was crucial to ensure a steady flow of traffic to the client’s website. Additionally, we had to consider the specifics of the website, which was created from scratch on a domain with no history. How did we manage to achieve this? Read the explanation below.
Our work on the website was carried out in several directions. Let’s discuss each one in more detail.
Site Semantics
The volume of information we processed was quite large. The complete, clustered semantic core of the site contained over 1,000 queries.
While working on the semantics, our client identified the priority categories for towels and textiles:
- Bath towels
- Kitchen towels
- Children’s towels and textiles
- Meter towels
- Bed linen
Content for Website Filling: Optimization and Writing
We focused on analyzing content on competitors’ websites. To ensure the effectiveness of our SEO texts, we thoroughly analyzed the structure of competitors’ sites, key text indicators, and blog articles. Based on this information, we set tasks for our team of copywriters. The total content volume amounted to over 80 articles and 200,000 characters without spaces.
External Optimization of the Website
The website was new, with no domain history. For such a situation, the backlink accumulation strategy was quite delicate and systematic. In the initial stages, we obtained a small number of backlinks, but they came from the most authoritative resources. This allowed us to use more aggressive tactics and methods, resulting in even more traffic.
Challenges and Our Solutions
Before starting the work, the client chose the name polotenca.org for their website. After 6 months of SEO work, they decided to register a trademark and purchase the domain Polotenca.ua.
Final Result
Traffic is continuously growing. Currently, the website receives over 10,000 unique visits per month and generates over 400 orders.
Around 670 queries in Russian are in the top of Google:
- 342 queries in the top 3;
- Over 580 queries in the top 10.
Around 670 queries in Russian are in the top of Google:
- 231 query in the top 3;
- Over 440 queries in the top 10.
Топ Yandex надав нам більше 1010 запитів українською мовою:
- 380 пошукових запитів у топ 3;
- більше 630 запитів у топ 10.
Over 770 queries in Russian:
- 279 queries in the top 3
- Nearly 500 queries in the top 10
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