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Case Study: Google Ads Campaign Setup for an Apartment Entrance Renovation Service
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Case Study: Google Ads Campaign Setup for an Apartment Entrance Renovation Service

Steps Taken

Facebook Ads Launch for Lead Generation

  • Initially tested Facebook Ads for quick lead generation. However, the campaign was ineffective due to difficulties in identifying individuals responsible for ordering entrance renovations.

Website Development

  • For a long-term strategy, a website was created on the Weblium platform, serving as a landing page with the client’s portfolio, including photos of completed projects and service descriptions.
  • Development took approximately 14 days, including delays in receiving photos from the client.

Keyword Analysis and Google Ads Setup

  • Conducted thorough keyword research to cover target queries related to entrance renovations and aligned the list with the client.
  • Created ad copy with a unique proposition developed in collaboration with the client. Since the client lacked prior marketing experience, a brainstorming session was held to determine the best approach to promoting services.

Campaign Launch and Testing

  • Launched Google Ads with search and display ads to test various hypotheses.
  • The campaign ran for seven days with regular optimization. Subsequently, the client decided to manage the budget independently and ceased external management.

Campaign Optimization

  • Tested and configured negative keywords to reduce irrelevant click costs.
  • Refined campaign settings and selected the most relevant audiences to achieve the target conversion cost.

Results

Budget Spent: 2,190 UAH

Clicks: 235

Average Cost per Conversion: 243 UAH, meeting the client’s expectations.

Conclusions

Importance of a Comprehensive Approach: Developing a website and setting up ads from scratch enabled the client to enter a new market within a short timeframe.

Ongoing Ad Optimization: Testing hypotheses and regularly optimizing campaigns helped achieve the desired number of leads at an acceptable cost.

Client Service: The positive experience led the client to return for future collaboration with a new business.

This case demonstrates how a comprehensive approach to Google Ads development and launch can yield effective results, even with a limited budget. The client gained new customers at the target conversion cost and was satisfied with the outcomes.