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Case Study: Google Ads Campaign Setup for Entrance Repair Service
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Case Study: Google Ads Campaign Setup for Entrance Repair Service

Work process

Steps Taken

Launch of Facebook Ads for Lead Generation

  • Initially, Facebook Ads were tested for quick lead generation.
  • Due to difficulties in targeting individuals responsible for ordering entrance repairs, the campaign proved ineffective.

Website Development

  • A long-term strategy involved creating a website on the Weblium platform.
  • The site served as a landing page featuring the client’s portfolio, showcasing completed projects and service descriptions.
  • Development took approximately 14 days, including delays in receiving photos from the client.

Keyword Analysis and Google Ads Setup

  • A thorough selection of key phrases related to entrance repairs was conducted and approved by the client.
  • Unique ad copy was created in collaboration with the client. Since the client had no prior marketing experience, a brainstorming session was held to determine the best approach for promoting the services.

Campaign Launch and Testing

  • Google Ads campaigns were launched with search and display ads to test different hypotheses.
  • The campaign initially ran for seven days with ongoing optimization.
  • After this period, the client decided to manage the campaign independently without professional oversight.

Campaign Optimization

  • Negative keywords were tested and adjusted to reduce spending on irrelevant clicks.
  • Campaign settings were refined to target the most relevant audiences and achieve the desired conversion cost.
Results obtained

Results

Total Spend: 2,190 UAH

Clicks: 235

Average Cost per Conversion: 243 UAH, meeting client expectations.

Work process

Conclusions

Comprehensive Approach Matters: Developing a website and setting up advertising from scratch helped the client enter a new market quickly.

Ongoing Optimization is Key: Testing hypotheses and continuously optimizing campaigns ensured the required lead volume at an acceptable cost.

Client Service & Retention: Due to a positive experience, the client returned for further collaboration on a new business.

This case study demonstrates how a well-planned approach to website development and Google Ads can deliver effective results even with a limited budget. The client acquired new customers at the target conversion cost and was satisfied with the outcome.