Problem and client request
The main task was to attract new applications and clients for each business through targeted advertising. The Logistics Academy required an increase in course applications, while Kings of Transport aimed to attract clients for transportation services. It was crucial to ensure optimal advertising costs while maximizing the number of applications and conversions.
Approach to Work / Strategy
Competitor Analysis: A detailed analysis of competitor campaigns in the market was conducted for each client.
Creation of a Brief for Video Copywriter and Designer: Technical assignments were prepared for the development of creatives, focusing on the specifics of the business and target audience.
Lead Form Creation: Creation and configuration of lead forms for collecting applications.
Development of Advertising Campaigns: Creation and configuration of advertising campaigns on two ad accounts for each client, taking into account their goals and audiences.
Audience Creation: Development of targeted audiences based on geography, interests, and behavioral factors.
Reporting: Daily and weekly reporting to track campaign effectiveness and adjust the strategy.
Achieved Results
Advertising Account: Logistics Academy
- Applications: 60
- Clicks on the ad: 101
- Impressions: 6038
- Reach: 3988
- Cost per application: 3.50 USD
- Cost per click (CPC): 1.84 USD
- CTR: 1.89%
- CPM (Cost per 1000 impressions): 34.78 USD
- Total spend: 210.01 USD
Advertising Account: Kings of Transport
- Applications: 15
- Clicks on the ad: 22
- Impressions: 2084
- Reach: 1156
- Cost per application: 5.03 USD
- Cost per click (CPC): 3.02 USD
- CTR: 1.20%
- CPM (Cost per 1000 impressions): 36.19 USD
- Total spend: 75.42 USD
Lessons and Improvements
Logistics Academy: The campaign was successful with optimal costs per application and click. However, further improvement of the USP (unique selling proposition) and testing new creatives is necessary to increase the CTR and reduce the cost per click.
Kings of Transport: The campaign showed a noticeable result, but the high cost per click requires further optimization and refinement of the targeting. More precise audience setup could help lower the costs.
Client's Feedback
The clients are satisfied with the results, as the campaigns provided a steady flow of applications, even with an optimized budget. They appreciated our approach to competitor analysis and the precision of the targeting setup. However, to further scale the campaigns, work on creatives and audiences will need to continue.
Recommendations for other businesses
- Competitor Analysis: A thorough analysis of competitors and the market will help identify the best strategies for your business.
- Cost Optimization: Advertising cost optimization strategies should be tailored to your specific goals to achieve the best results within an optimal budget.
- Creative Testing: Regular creative testing allows you to find the most effective options, improving campaign results.