E-commerce website -

Progress

The home textile market was a quite competitive segment. When we promoted this case, it was extremely important to ensure stable traffic flow toward the client’s website. It’s also necessary to take into account specifics, which were created from scratch on a domain without history. How did we be able to do that? Read the explanation below.

Our work with the site went in several directions. Let’s talk about each in more detail.

Website semantics

The amount of information, that we processed, was quite large. The complete, clustered semantic core of the site had more than 1000 queries.

While we worked on semantics, our client identified priority categories for towels and textiles;

Bath towels;
Kitchen towels;
Children’s towels and textiles;
Meter towels;
Linens.

Content for filling out the website: Optimization and writing

We paid attention to the content analysis on the competitor’s websites. To ensure the effectiveness of our SEO texts, we carefully analyzed the contender’s structure, main text indicators, and blog articles. Based on this info, we set a task for our team of copywriters. The total amount of content was more than 80 articles and 200,000 characters without space.

External optimization of the website

The site was young, without domain history. For this kind of situation, the reference mass build-up method was quite delicate and systemic. In the first stages, we received a small number of links, but there were originated from the most authoritative resources. This allows us to use more aggressive tactics and methods and get even more traffic.

Difficulties that arose and our decisions

Before we started, the client chose to name his site polotenca.org. After 6 months of SEO work, he decided to legislate a trademark and buy the domain Polotenca.ua.