Completed Steps
Analysis and Content Optimization
- Reviewed video content with recommendations for optimizing descriptions, hashtags, timings, and contact information, ensuring lead generation and improved search visibility for the channel.
- Ensured all parameters were correctly filled to maximize efficiency during ad campaigns.
Advertising Campaign Setup
- In-Discovery Campaigns: Ads were shown based on key queries relevant to the channel’s topic. The campaign focused on finding potential audiences through business-related search queries.
- In-Stream Skippable Ads: Targeting was configured based on interests, topics, and deep segmentation. This targeted approach helped attract the most relevant audience.
Testing Different Audiences and Approaches
- Segmentation based on interests, topics, and look-alike audiences.
- Scaling successful videos with high subscription rates.
- Continuous monitoring and disabling videos with high subscriber acquisition costs to optimize the budget.
Video Publishing Strategy Implementation
- Before publishing new videos, they were analyzed and optimized for promotion. Videos remained unlisted until they passed moderation, allowing maximum engagement within the first 48 hours after launch.
Results
Subscriber Growth: +100K subscribers during the collaboration period (from 61K to 160K subscribers).
Average Cost per Subscriber: $0.26 per subscriber, including organic growth.
YouTube Award Achievement: Silver Play Button earned for reaching 100K subscribers.
Conclusions
This case demonstrates the successful implementation of YouTube advertising in a highly competitive business niche, achieving high subscription rates at a low cost. A clear strategy, continuous audience analysis, and scaling effective solutions helped reach the goal and significantly expand the channel’s subscriber base.