Case Study: Working with a Client – Keyword Promotion and SEO Optimization

According to Ahrefs, the key queries we worked on showed significant ranking improvements:

• Example: Over a 3-month SEO campaign, a keyword that was not even in the TOP-100 moved up to position 7 in Google’s U.S. search results due to page optimization.
• 20 keywords now rank in the TOP-1 – TOP-3 range.
• 44 keywords now rank in the TOP-4 – TOP-10 range.
• 86 keywords now rank in the TOP-11 – TOP-50 range.

Significant position improvements were observed for targeted queries, which were added to monitoring throughout the project.

The report on queries with the keyword “PTZ” in Google Search Console shows:

• An increase in the average position for queries filtered by the keyword “PTZ.”
• A positive trend across various query categories, indicating improvements in ranking.

Although overall website traffic did not show significant growth, key events leading to conversions demonstrated a positive trend, as confirmed by GA4 reports:

• Increase in the number of target events.
• Optimized pages showed improvements in key conversion actions.

• Content Optimization: Prepared 18 technical assignments for texts.
• Link Building: Acquired 13 article links during the project period and conducted crowd-linking efforts to support site rankings.

• Total Budget: 3017 USD
• Expenses Included:
  • Payment for completed work.
  • Purchase of crowd links and anchor article links.

• Significant increase in rankings for target queries within a short period.
• Successful promotion of the “ptz camera” query despite high competition.
• Site optimization and new content creation improved site visibility in search engines.

• Additional audit: Conduct a follow-up SEO audit to eliminate remaining errors and maximize ranking improvements.
• Regular work: To achieve even better results, it is recommended to avoid delays in SEO efforts.

This case demonstrates successful SEO promotion with a limited budget, focusing on key queries despite high competition.