en
en
en
EN
de
DE
fr
FR
en
en
en
EN
de
DE
fr
FR
Case Study: Promotion of Key Queries and SEO Optimization
  • Home
  • Cases
  • Promotion of Key Queries and SEO Optimization

Case Study: Promotion of Key Queries and SEO Optimization

Position and Ranking Analysis (Ahrefs)

According to Ahrefs data, the key queries targeted during the project showed significant improvements in rankings:

  • Example: Over the 3-month SEO project, a key query that was previously not even in the TOP-100 reached the 7th position in the U.S. search results, thanks to the page optimization efforts.
  • A total of 20 key queries achieved rankings in the TOP-1 to TOP-3 range.
  • A total of 44 key queries achieved rankings in the TOP-4 to TOP-10 range.
  • A total of 86 key queries achieved rankings in the TOP-11 to TOP-50 range.
  • Significant ranking improvements were observed for target queries added to the monitoring list during the course of the project.

Position Growth in Google Search Console

The report for queries containing the keyword “ptz” in Google Search Console shows:

  • An increase in the average position for key queries filtered by the keyword “ptz.”
  • Positive dynamics across key queries in various categories, indicating favorable changes in rankings.

Traffic and Event Dynamics (GA4 and Google Search Console)

While overall site traffic did not demonstrate significant growth, key events leading to conversions showed positive trends, as confirmed by GA4 reports:

  • An increase in the number of targeted events.
  • Optimized pages displayed improvements in key conversion actions.

Work Completed

  • Content Optimization: 18 technical tasks were prepared for content creation.
  • Link Building: During the project, 13 article backlinks were acquired, and crowd link-building efforts were undertaken to maintain the site’s rankings.

Financial Investments

  • Total Budget: 3017 USD
  • Expenses included:
    • Payment for completed work.
    • Purchase of crowd links and anchor article backlinks.

Results

  • Significant improvement in rankings for target queries within a short time frame.
  • Successful promotion of the query “ptz camera” despite high competition.
  • Website optimization and new content creation enhanced the site’s visibility in search engines.

Recommendations Provided to the Client for Improved SEO Results

  • Additional Audit: Conduct a follow-up SEO audit to address any remaining issues and further improve rankings.
  • Regular Work: To achieve even better results, it is recommended to avoid delays in ongoing SEO efforts.

This case demonstrates successful SEO promotion on a limited budget, with a focus on key queries, despite a high level of competition.