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Case: Scaling a Business Using YouTube Ads for Info Business in the Field of Business and Growth
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Case: Scaling a Business Using YouTube Ads for Info Business in the Field of Business and Growth

Work process

Completed Work and Strategies

Analysis of Advertising Campaigns

It was identified that existing ad campaigns were not generating the expected results due to overly broad audiences and irrelevant creatives that did not address the core pain points of the target audience.

Ad Optimization

  • Launched In-Stream campaigns with a 5-second skip option for better engagement with the target audience.
  • Collected a target audience based on interests and topics related to info-business and business scaling.
  • Tested different ad groups (three ads per group) to identify the most effective options.

Creatives & Video Production

  • Developed new ads highlighting the key problems of the potential audience, aiming to grab attention and increase conversions.

Audience Targeting

  • Utilized Lookalike audiences based on video engagement, website visitors, and customer databases, increasing the ROAS metric to 600%.
  • Interest-based audiences showed slightly lower conversion rates but provided additional traffic.

Analysis & Testing

  • Set a KPI with ROAS at 100%+ to focus on the most effective audiences.
  • Conducted an experiment with cross-exclusion of audiences to increase unique conversions. However, this led to higher conversion costs, so it was decided to abandon this practice for better ROI optimization.

Data Collection & Integration

  • Since end-to-end analytics had gaps, we gathered and analyzed statistics from various sources to assess the effectiveness of each ad.
Results obtained

Results

Total Budget Spent: $88,411

Number of Conversions Received: 60,611 leads across various funnels

Average Cost per Conversion: $1.33

Cross-Negative Audience Matching: Attempting to reduce audience duplication proved less effective, which helped refine the strategy for future campaigns.

 

Work process

Conclusions

Thanks to a detailed audience analysis, creative optimization, and precise campaign setup, we significantly increased conversion rates and improved the cost efficiency of the client’s YouTube Ads. Close collaboration with the client, timely adjustments, and data integration from multiple sources enabled us to achieve a high ROI and fully meet the client’s expectations.