Client's Data
Client's Data
About the Project
A startup for gamers (both beginners and advanced). Currently, the platform focuses on monster-themed games such as PUBG, Dota 2, and League of Legends. The team has recently launched a new product in the gaming industry: a voice assistant Gosu for Dota 2 and League of Legends.
Project Goals
At the start, organic traffic was 34,000 per month, mostly brand-related, with more than half of the traffic coming from CIS countries and the rest from countries with low purchasing power. Therefore, the primary objective was to increase the number of high-paying users from the USA.
Problems
The service operates on a custom-built platform, also using a blog on the Ghost platform (which was migrated from WordPress), and landing pages are created on Tilda.
The project required a comprehensive approach. It was necessary to fix technical issues (the site was using three different technology stacks for displaying content), ensure proper Google indexing, and create content in large volumes, while also focusing on growing the backlink profile.
We were hindered by technical SEO errors and the lack of landing pages. If we break down our work step by step, it would look like this:
(Competitor Analysis, Traffic Source Research)
(Crowd Marketing, Buying Links on Exchanges, Auction)
(Preparing Quality and Expert Content)
(Creating Pages to Satisfy User Needs)
(Improving Site Navigation, User-Friendly Design)
(Expanding Keyword Tables)
(Finding and Fixing Critical Errors on the Site)
(Optimizing Meta Tags, Implementing Microdata)
Progress
We analyzed the niche and identified both the strengths and weaknesses of our project, as well as our competitors. During the analysis, it became clear that informational demand dominates the topic, and the fastest way to gain traffic and registrations for the service is by pumping up the blog with expert content. After all, every gamer wants to learn how to play more effectively, and the Gosu.AI service can help with that.
We realized that we needed to create content that would be a head above the articles of our competitors in the top. We had to read dozens of guides from competitors and sift through tons of gaming semantics. Usually, the niche analysis and semantic collection for a specific article took between three to four hours (considering the article topics had already been approved in the media plan).
Beginner gamers often need comprehensive yet understandable guides, and it’s not always easy to find quality content that answers all their questions, provides step-by-step instructions, actionable tips, and other advice. Some aspects of games were poorly covered by competitors in the search results. We had a chance, and there was a lot of work ahead.
How do we create a content plan?
To create the content plan, we evaluated the overall frequency of key queries for each article and their competitiveness. In such topics, it’s essential to carefully study the intent of the query, as failing to do so risks spending money on content that won’t perform.
Statistical pages for attracting gamers
In this niche, every gamer wants to get statistics for their games as well as for other players, especially professional players.
We assumed that different pages with detailed statistics on weapons, maps, and pro-players would be popular among users and could attract search traffic.
Here are some typical questions that a PUBG gamer might have:
- What is the most effective weapon in the game?
- Where is the best place to land on the map?
We developed a list of such pages based on demand and prepared detailed tasks for the developers on how to implement them.
Final Result
Overall, the blog, developed from scratch by the joint efforts of the Rush and Gosu teams, attracted over 400,000 organic visitors.
The articles reached the TOP for some highly competitive queries:
Let’s summarize the results with two graphs.
The first one shows the dynamics of queries from the fourth to the tenth position:
The second one shows the dynamics of queries ranking from first to third place:
