Customer data
Customer data
A client came to us with a vision to promote his product in a western market. As a result of our discussion, we decided to create a separate website to fulfill our goals. After that, we get the necessary tools to achieve our goal. First and foremost, we commence full-scale analysis, to determine the best viable approach. Even though the site was made with our recommendations in mind, extra checking is a must, because this step was imperative to all further website developments. Competition analysis pointed out the right direction for further promotion. The creation of a semantic core and additional keyword clustering went to our priorities sections. After these main stages, we were able to proceed with extra implementation for our plans.
Progress
In cooperation with the developer, the usability aspects of the website were changed and improved – design flows, layout, etc. While we reviewed our usability guidelines, clients decided to work with the recommendation for the home page only.
After our plan was carried out, the outcomes were not long to show up. Positive dynamics were reached, with the potential for even better results in the future.
On the analytics chart, we see user numbers increase every month, during our website promotion process. User behavior is also improved.
High-quality links were bought to improve site indicators, grow dynamics were developing according to our plan, to outmatch competitors at the TOP of the issuance.
As a result, conversions were rising, while we work on the website promotion.
List of tools, that we used to analyze the effectiveness of our work: Google Analytics, Google Search Console, Allpositions for monitoring key queries, that are linked to site positioning in search results, and Ahrefs for monitoring website link mass growth.
Final result
In these screenshots, we see a further increase in site performance over the past 2 months.
See a further increase in site performance over the past 2 months. By increasing link mass further, we were able to achieve a good search position in Google. The influx of users continues to be stable, and the attractiveness of the website, to search engines, increases and continues to grow. With the help of our specialist, we create a list of recommendations, to further develop the project.
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