Client's Data
Client's Data
The client approached us with a vision of promoting their product in the Western market. After discussion, we decided to create a separate website to achieve the set goals. Following this, we obtained the necessary tools to accomplish the goal. First, we conducted a comprehensive analysis to determine the best viable approach. Although the website was created based on our recommendations, additional verification was necessary, as this step was crucial for all subsequent website developments. Competitor analysis pointed us in the right direction for further promotion. The creation of the semantic core and additional keyword clustering focused on our priority sections. After these foundational stages, we were able to proceed with the additional implementation of our plans.
Progress
In collaboration with the developer, the usability aspects of the site were changed and improved — including design flows, layout, etc. Although we reviewed our usability recommendations, the client decided to implement them only for the homepage.
Once our plan was implemented, the results were quickly noticeable. Positive dynamics were achieved, with potential for even better results in the future.
In the analytical chart, we can see that the number of users is growing every month as we promote the website. User behavior is also improving.
We purchased quality backlinks to improve the site’s metrics, and the growth dynamics developed according to our plan, helping us surpass competitors in search rankings.
As a result, conversions increased while we were working on the site’s promotion.
List of tools we used to analyze the effectiveness of our work: Google Analytics, Google Search Console, Allpositions for monitoring key queries related to the site’s ranking in search results, and Ahrefs for tracking the growth of the site’s backlink profile.
Final Result
In these screenshots, we can see the continued growth of the site’s performance over the last 2 months.
Take a look at the continued growth of the site’s metrics over the last 2 months. Thanks to the further expansion of the backlink profile, we have managed to achieve strong rankings in Google search. The influx of users remains stable, and the site’s appeal to search engines continues to increase. With the help of our specialist, we have created a list of recommendations for the continued development of the project.
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