SEO for a website selling and renting apartments in Miami

SEO for a website selling and renting apartments in Miami

info

Information about the client

Apartment sales in Miami
info

Information about the client

Promotion Region: United States
Niche: Apartment sales in Miami
Goal: Increase organic traffic
Promotion Period: From September 2020 to April 2021
Task: The client requested to increase organic traffic to a website for selling and renting apartments in Miami. According to the owner, traffic had been stable for many years. The main goal set by the client was to increase sales through the SEO channel.

Metrics before starting work

Organic traffic:

20,276 users

Keywords in Google:

16,812 keywords

Number of backlinks:

372 referring domains

What was done

Internal Optimization:

  • Conducted a full technical SEO audit of the website and created a technical task to fix technical errors.
  • Collected target keywords.
  • Analyzing key phrases and the structure of competitors’ websites, we concluded that the site structure should be expanded. It was suggested to create pages for areas and new buildings. We also segmented the listings into categories: new buildings, beachfront apartments, premium housing, etc.
  • Worked on the site’s internal linking.
  • Compiled a list of filters for the site and developed technical requirements for developers.
  • Developed content templates for each type of page.
  • Optimized meta tags.

 

External Optimization:

  • Analyzed the backlink profiles of competitors.
  • Defined the strategy for building a backlink profile.
  • Worked monthly on creating a backlink profile from high-quality, relevant resources.
  • Analyzed the growth dynamics and quality of the external backlink profile.

 

Analytics:

  • Monitored changes in organic traffic and conversions.
  • Analyzed behavioral factors. Reoptimized low-performing pages.
  • Analyzed website indexing in Google Search Console.
  • Analyzed changes in website rankings.

Results

Organic traffic:

43,116 users

Keywords in Google:

33,701 keywords

Number of backlinks:

544 referring domains

SEO for Real Estate in Miami

Need productive promotion? Then contact us!

Leave an application, don't waste time

Conclusions

rankings and traffic

Conclusions

The task set by the client has been completed. We identified several important nuances that help successfully promote a website in a highly competitive niche:

  • Analysis of key phrases and competitors’ websites: To build the correct site structure, it is important to analyze key phrases and competitors’ websites. Then, it is necessary to create and optimize new landing pages.
  • Even the smallest technical mistake can lead to a decline in site rankings and traffic: Therefore, it is essential to continuously scan the site using tools like Screaming Frog or Netpeak Spider.
  • Continuous monitoring: It is crucial to constantly track rankings, traffic, and behavioral factors to identify “weak” pages on the site.
  • Monitoring competitors’ backlink profiles: It is important to monitor the activity and dynamics of competitors’ backlink profiles. This work helps to develop and adjust the strategy for external website promotion effectively.

Similar cases

Reviews