Information about the client

Information about the client
Promotion Region: United States
Niche: Apartment sales in Miami
Goal: Increase organic traffic
Promotion Period: From September 2020 to April 2021
Task: The client requested to increase organic traffic to a website for selling and renting apartments in Miami. According to the owner, traffic had been stable for many years. The main goal set by the client was to increase sales through the SEO channel.
Metrics before starting work
20,276 users
16,812 keywords
372 referring domains
What was done
Internal Optimization:
External Optimization:
Analytics:
Results
43,116 users
33,701 keywords
544 referring domains
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Conclusions

Conclusions
The task set by the client has been completed. We identified several important nuances that help successfully promote a website in a highly competitive niche:
Google Ads Campaign Setup for Entrance Repair Service
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Client:
A company specializing in entrance repairs for apartment buildings in Kyiv
Goal:
Attract new clients for entrance repair services through website launch and Google Ads campaigns
Task:
Create a website and set up Google Ads campaigns to achieve the target conversion cost
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2,190 UAH
Result:
235 clicks, average conversion cost – 243 UAH
Optimization of Google Ads for a Company in the Accounting...
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Client:
A company in the accounting industry
Goal:
Increase the number of leads and reduce their cost by optimizing the Google Ads account
Task:
Conduct an audit of the advertising account, identify and fix technical errors, optimize...
Budget:
22,065 UAH
Result:
517 leads with an average cost of 88.97 UAH
YouTube Ads Launch and Optimization for a Business Funnel
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Client:
Business funnel targeting a B2B audience
Goal:
Acquire registrations through YouTube ads with an average conversion cost of up to 100 UAH
Task:
Launch YouTube ads from scratch, set up conversion tracking for the funnel, and optimize campaigns...
Budget:
Test phase: 10,000 UAH, Total budget: 36,881 UAH
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349 registrations with an average conversion cost of 105.68 UAH
Google Ads Case Study – Setup & Optimization for a Beauty...
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Client:
An online cosmetics store on the Prom.ua platform
Goal:
Reduce conversion costs, achieve the set KPI (maximum 50 UAH per conversion), and increase the...
Task:
Optimize existing Google Ads campaigns, create new conversion-focused campaigns, replace...
Budget:
20,578 UAH over two months
Result:
Average conversion cost: 43.79 UAH, Total revenue: 109,000 UAH
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PPC
Client:
Online store of budget cosmetics
Goal:
Create effective advertising campaigns in Google Ads to increase sales and achieve an acceptable...
Task:
Set up Google Ads from scratch to attract B2C and B2B clients, optimize campaigns to reduce...
Budget:
69,500 UAH (approximately $1,500)
Result:
1,581 purchases with an average conversion cost of 33 UAH
Scaling a Business with YouTube Ads
PPC
Task:
Scaling two funnels through YouTube Ads
Goal:
Increasing subscriptions for the marathon
Total spent budget:
88,411 USD
Average cost per conversion:
1.33 USD
Cross-audience exclusion:
The effort to reduce duplication proved less effective, which helped refine the strategy for the...
Promotion of a business YouTube channel — +100K subscribers
PPC
Client:
YouTube business channel focused on business, investments, and scaling
Goal:
Increase the number of subscribers from the initial 61K to over 100K while maintaining the average...
Task:
Enhance visibility and attract a target audience using YouTube advertising tools
Budget:
$27,313 over 2.5 years
Result:
+100K new subscribers, average cost per subscriber – $0.26
SEO optimization of a media website from Central Asia
SEO
Client:
Media website in Central Asia
Goal:
Improve visibility and attract more traffic from organic sources and news aggregators
Task:
Enhance the technical optimization of the website and assist authors in improving content for...
Project duration:
6 months
Fallstudie: Bettwäsche-Produktion
PPC
Task:
Create a landing page with a different assortment and limited price, available only today and for...
After the initial setup:
The cost of one lead was $4.96
Average price per lead:
The cost of the lead dropped to $2.23
Result:
A new channel for attracting clients, achieving target goals, and optimizing costs
E-commerce Project
PPC SEO
Task:
Ensure the fastest traffic influx and continuous increase in orders
Traffic before promotion:
We were at the beginning of the website's life cycle, so traffic was low
Traffic after promotion:
Currently, the site receives more than 10,000 unique visits per month
Result:
Fast traffic and orders come in every day
Google Ads Campaign Setup for an Apartment Entrance...
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Client;
A company specializing in renovating entrances of apartment buildings in Kyiv
Goal;
Attract new clients to order entrance renovations through a newly launched website and Google Ads...
Tasks;
Create a website and set up Google Ads campaigns to achieve the target cost per conversion
Budget;
2,190 UAH
Result;
235 clicks with an average cost per conversion of 243 UAH
Google Ads Optimization for an Accounting Services Company
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Client;
A company in the accounting sector
Goal;
Increase the number of leads and reduce their cost by optimizing the Google Ads account
Tasks;
Conduct an audit of the ad account, identify and fix technical errors, optimize campaigns, and...
Budget;
22,065 UAH
Result;
517 leads at an average cost of 88.97 UAH per lead
Google Ads Setup for Anti-Detect Browser Installation
PPC
Client;
A company developing an anti-detect browser for Windows and macOS
Goal;
Maximize the number of software installations among users interested in using an anti-detect browser
Tasks;
Set up a Google Ads campaign, audit the landing page, and optimize for higher conversions
Budget;
99,316 UAH
Result;
1,089 installations with an average cost of 78.73 UAH per installation
Launching and Optimizing YouTube Ads for a Business Funnel
PPC
Client;
A business funnel targeting a B2B audience
Goal;
Drive registrations through YouTube ads with an average cost per conversion of up to 100 UAH
Tasks;
Launch YouTube ads from scratch, set up conversions for the funnel, and optimize ad campaigns to...
Budget;
Test budget – 10,000 UAH; total budget – 36,881 UAH
Result;
349 registrations with an average cost per conversion of 105.68 UAH
Google Ads Setup and Optimization for a Cosmetics Website
PPC
Client;
An online cosmetics store on the Prom.ua platform
Goal;
Reduce the cost per conversion, achieve the set KPI (maximum 50 UAH per conversion), and increase...
Tasks;
Improve existing Google Ads campaigns, create new conversion-focused campaigns, replace...
Budget;
20,578 UAH over two months
Result;
Average cost per conversion – 43.79 UAH, total revenue – 109,000 UAH
Einrichtung und Optimierung von Google Ads für einen...
PPC
Client;
An online store specializing in budget cosmetics
Goal;
Create effective Google Ads campaigns to increase sales and achieve an acceptable cost per...
Tasks;
Set up Google Ads from scratch to attract both B2C and B2B customers, optimize campaigns to reduce...
Budget;
69,500 UAH (approximately $1,500)
Result;
1,581 purchases with an average cost per conversion of 33 UAH
Scaling a Business with YouTube Ads
PPC
Task;
Scaling two funnels through YouTube Ads.
Goal;
Increase subscriptions to the marathon.
Total Budget Spent;
$88,411
Average Cost per Conversion;
$1.33
Audience Cross-Negation;
Proved less effective in reducing duplication, leading to improvements in future strategies.
SEO Optimization for a Central Asian Media Website
SEO
Client;
A media website in Central Asia
Goal;
Increase visibility and attract more traffic from organic sources and news aggregators
Tasks;
Improve the website's technical optimization, assist content creators in enhancing their content...
Project Duration;
6 months
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PPC
Client;
A business-themed YouTube channel focused on business, investments, and scaling.
Goal;
Increase subscriber count from 61K to over 100K while maintaining an average cost per subscriber...
Task;
Enhance visibility and attract the target audience using YouTube advertising tools.
Budget;
$27,313 over 2.5 years.
Result;
+100K new subscribers with an average cost per subscriber of $0.26.
Bed Linen Production Case
PPC
Task
Create a landing page with a different assortment and a limited price that is valid only today and...
After the first settings
Cost per lead was $ 4.96.
Average price per lead
Cost of the lead dropped to $ 2.23.
Result
New channel for attracting customers, reach target volumes and optimize the cost.
E-commerce Project
PPC SEO
Task;
Ensure the fastest possible inflow of traffic and a constant increase in the number of orders.
Traffic before promotion;
We were at the start of the website life cycle, so traffic numbers were few
Traffic after promotion;
Currently, the site receives more than 10,000 unique visits per month
Result;
Fast traffic and orders coming on a daily basis
Reviews
SEO spesialist for SaaS
Upwork
I highly recommend Leonid as an SEO expert for promoting SAAS websites. He quickly initiated the implementation process and provided valuable recommendations for our promotion strategy. He offered clear explanations of what needed to be done and why.
14.02.2024
Facebook ADs and SEO
Artem Malchenko
The project is launched and successfully generates applications. Leonid is always in touch, gives recommendations on the Facebook account and my website. I am very satisfied with the cooperation at this stage. Thank you, everything is done with high quality and conscientiously
18.09.2022
SEO optimization
Tomas Adams
I really enjoy working with Leonid, he is a real expert in SEO, so be sure he can help you generate organic traffic to your website. He also explains every step of your cooperation in detail, so you clearly understand what’s going on. He delivers all milestones on time with a proper report of what was done and what results in we expected. So I highly recommend working with Leonid.
12.01.2022
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