Case of promoting SEO in the United States

Features of promoting an information site in the USA

The local market is one of the most profitable in the world. Trade and purchase relations are based on compliance with consumer laws, so people buy goods online without fear. The same attitude to information content – people read articles and use the knowledge they have gained.

Let’s highlight the main advantages of interior design sites in the USA:

• Huge potential for attendance;
• The owner of an English-language project earns at least 5-20 times more than a Russian-language project;
• A variety of income options;
• The possibility of diversifying sources of income.

The main drawback is competition. If you decide to independently promote the site for high-frequency search queries, the first time you have to invest several tens of thousands of dollars. Competitors are on the alert, so you need to constantly work, and look for new ways of presenting materials and advertising methods.

Nuances when promoting in the USA

A Russian-speaking person can work on the Runet without any problems: he understands the characteristics of the target audience and uses search engines and web resources that are popular with our people every day. Many people are afraid to create English-language web resources because the American market is a closed world for them.

We have been working with search engine promotion for a long time in the United States of America. That is why we used three main features when working with the client’s site. They helped us manage our budget wisely and speed up the process of link building.

Search engines are the first important thing. Our webmasters are used to working only with Yandex and Google search engines. To achieve the desired effect in the United States, you need to focus on the global search engines Google and Bing. But don’t forget about popular services: YouTube, Amazon, and others.

Content is key to natural backlinks. Americans pay little attention to purchased links, but try to get them naturally. Useful and interesting articles that answer the question at hand can go viral, bringing in thousands of visitors and backlinks.

Social networks – attracting the target audience and diluting the reference mass. Links from social networks and forums indirectly affect rankings in the Google search engine.

When creating content, you need to think about how it easily diverges among communities on social networks. For instance, create guides and ratings. We recommend using small tips in the articles, which users can then publish on their page without losing their meaning.

Why did we choose Search Engine Optimization?

Contextual advertising helps to attract the target audience. A properly set up advertising campaign will quickly pay for itself on commercial sites. But we worked with an informational English-language web resource that provided readers with useful articles completely free of charge.

SEO promotion made it possible to attract the target audience and create an effective long-term base. In 2.5 months, we managed to get additional mentions from 126 domains.

To some, this result will seem like a trifle, but these backlinks have already helped us to bring some pages to the TOP of SERPs. In the future, they will only gain influence, helping to promote the resource to the first positions, even for high-frequency queries. Since the end of the main pool of work, we have already seen an increase in the number of recommendations from reputable web resources.

We have been promoting websites for more than 10 years. During this time, the main advantages of SEO have been identified:

• Long-term effect. The right strategy and the rejection of spammy methods will help the site to rank high in search. The resource will bring the target audience for years without additional investment.
• Confidence increases. Contextual advertising is sometimes too intrusive and does not always meet user expectations. If a person himself searches and finds the answer to his question, then the attitude to the web resource is completely different.
• Low promotion cost. Most of the advertising methods are characterized by the expression “no money – no honey.” To attract visitors, you need to constantly invest money. SEO does not depend on advertising campaign budgets, and the effect is created for many years.

We were working with an information resource in a competitive niche. It was important for us to gain a link mass, which would show the result in the long term. In this situation, search promotion made it possible to take the first page in the search, attracting visitors even after the end of the main work.

What have we done to promote the project on the American market?

The site already had useful informative articles. They went beyond the third page of the search results, bringing 150-170 visitors a day. Due to the presence of a good base and focus on external promotion, we were able to achieve the desired result in a short period.

The strategy was based on three directions:

• Technical work. We studied competitors and then removed poor-quality pages from the site. The design was changed to a modern one, which positively influenced behavioral factors. We additionally accelerated the web resource using proven plugins.
• Actualization of the Semantic Core. The semantic core is the basis of an informational site. It was important for us to work exclusively with relevant search queries, so we updated the SC and cleaned it of unnecessary keywords.
• External promotion. We have developed a strategy focusing on one proven way of promotion. PBN made it possible to increase the number of backlinks as quickly as possible without falling under the filters of search engines.

We paid special attention to external promotion. Google is trying to fight purchased links by improving algorithms and applying filters to offenders. We smoothly built up the link mass, diluting it with other types of backlinks.

PBN links – the fastest way to promote a site in search

Private Blog Network is a private web resource network. Another name is common in Runet – “satellite sites”. They are used to increase the link mass on the promoted web resource.

Why did we use PBN to promote?

• The ability to control SEO. Having a private network allows you to control search engine optimization. By increasing the link mass in this way, we got the opportunity to conduct various tests, and checks, and use many anchors.
• A positive attitude from search engines. Our grid contains verified sites with high trust. Backlinks from them made the client’s project authoritative in the eyes of search engines and made it possible to speed up the first page of search results.
• Saving time and money on outreach. Using this method of link building involves building relationships with other bloggers to post mentions of your web resource. A person needs to spend time and money searching for and communicating with bloggers, creating/purchasing materials, and constantly improving relationships. With PBN, we have significantly speeded up the process and saved the client money.

While increasing the link mass of the project, we acted extremely carefully so as not to arouse suspicion among search engines, and to avoid filters. Drawing up a strategy taking into account the peculiarities of the US market and the chosen method of link building helped us to reduce risks.

To protect the Private Blog Network, the following has been done:

• used domains with a good history;
• the optimal number of backlinks was chosen – 15 (from the main pages – 5, from articles – 10);
• bought 50 crowd links.

For many, the main drawback is the high cost. If you look for such recommendations yourself and work with unknown networks, then you will have to pay a lot. We use low-cost, high-quality links that have a positive impact on search engine rankings. Watch below.

In just 2.5 months, we were able to improve the link mass of the site in the niche of interior design, reduce the risks of filtering from search engines to zero, and increase traffic.

The work was carried out on a domain, which was previously promoted by aggressive methods. Promotion according to this strategy would lead the site to search engine sanctions, dropping out of search results, and reducing traffic. Our team immediately developed a new strategy that focused on proven external promotion methods – PNB links.

This promotional strategy has brought the desired result. As early as October 27, 2018, for several search queries, the site was on pages 2-3, and after 2.5 months it went to the first page for LV and HV queries. We have increased the link mass to 573 backlinks from authoritative web resources. Organic traffic as of February 4, 2019, was 573 monthly visitors.

Updates from 24.03.2019

Updates as of 05.04.2019

How can I promote my site in the American market?

You can use targeted ADS. Visitors will come in 1-2 days, but attendance will decrease immediately after the advertising campaign stops.

Search engine optimization will attract visitors even after several months. Some sites stay at the TOP for 3-5 years. Building a link mass will positively affect the growth of positions. In the future, you can attract the target audience without spending money.