SEO Promotion Case in the USA

Features of promoting an informational website in the USA

The local market is one of the most profitable in the world. Trade and procurement relations are based on consumer protection laws, so people buy products online without fear. The same attitude applies to informational content – people read articles and use the knowledge gained.

Let’s highlight the main advantages of interior design websites in the USA:

• Huge potential for traffic;
• The owner of an English-language project earns at least 5-20 times more than an owner of a Russian-language project;
• Various income options;
• Opportunity for income source diversification.

The main disadvantage is competition. If you decide to promote the site yourself for high-traffic search queries, you’ll initially need to invest several tens of thousands of dollars. Competitors are always on the lookout, so you need to constantly work and find new ways to present materials and advertising methods.

Nuances of Promotion in the USA

A Russian-speaking person can easily work in the Russian-speaking internet (Runet): they understand the features of the target audience and use search engines and websites that are popular among our people daily. Many people are hesitant to create English-language websites because the American market seems like a closed world to them.

We have been working with search engine optimization in the United States for a long time. That’s why we used three main functions when working with the client’s website. They helped us use our budget wisely and accelerate the link-building process.

Search engines are the first important aspect. Our webmasters are used to working only with search engines like Yandex and Google. To achieve the desired effect in the U.S., you need to focus on global search engines like Google and Bing. However, don’t forget about popular services like YouTube, Amazon, and others.

Content is the key to natural backlinks. Americans pay little attention to purchased links and try to acquire them naturally. Helpful and engaging articles that answer questions can go viral, bringing thousands of visitors and backlinks.

Social media – engaging the target audience and diversifying the backlink profile. Links from social media and forums indirectly influence rankings in Google search.

When creating content, you need to think about making it easily shareable among communities on social media. For example, creating guides and rankings. We recommend including small hints in articles that users can later post on their page without losing context.

Why did we choose search engine optimization?

Contextual advertising helps attract the target audience. A properly set up ad campaign will quickly pay off on commercial websites. However, we were working with an informational English-language website that provided readers with useful articles completely free of charge.

SEO promotion allowed us to attract the target audience and create an effective long-term base. In 2.5 months, we managed to secure additional mentions from 126 domains.

For some, this result may seem small, but these backlinks have already helped us bring some pages to the top positions in search results. In the future, they will continue to increase their influence, helping to push the website to the top positions, even for high-traffic queries. After completing the main work, we already noticed an increase in recommendations from authoritative web resources.

We have been promoting websites for over 10 years. During this time, we have identified the key advantages of SEO:

• Long-term effect: A proper strategy and the abandonment of spammy methods will help the website secure high positions in search results. The resource will attract the target audience for many years without additional investments.
• Increased trust: Contextual advertising can sometimes be too intrusive and doesn’t always meet users’ expectations. If a person searches for and finds an answer to their question independently, their perception of the website is completely different.
• Low promotion costs: Most advertising methods can be summed up with the phrase “no money, no honey.” To attract visitors, you constantly need to invest money. SEO is not dependent on advertising campaign budgets, and the effect lasts for many years.

We worked with an informational resource in a competitive niche. For us, it was important to build a backlink profile that would show results in the long term. In this situation, SEO promotion allowed us to reach the first page in search results, attracting visitors even after the main work was completed.

What did we do to promote the project on the U.S. market?

The website already had useful informational articles. They were ranking beyond the third page of search results, bringing in 150-170 visitors per day. Thanks to the solid foundation and focus on external promotion, we were able to achieve the desired result in a short period.

The strategy was based on three key directions:

• Technical work: We studied competitors and removed low-quality pages from the site. We redesigned it to a modern look, which positively impacted behavioral factors. Additionally, we accelerated the website’s performance using proven plugins.
• Semantic Core Update: The semantic core is the foundation of an informational website. It was important for us to work only with relevant search queries, so we updated the semantic core and removed unnecessary keywords.
• External promotion: We developed a strategy focused on one proven method of promotion. PBN (Private Blog Network) allowed us to quickly increase the number of backlinks without falling under search engine filters.

We paid special attention to external promotion. Google aims to fight against purchased links by improving algorithms and applying filters to violators. We gradually built up the backlink profile, mixing it with other types of backlinks to maintain a natural appearance.

PBN Links – The Fastest Way to Promote a Website in Search

A Private Blog Network (PBN) is a private network of websites. Another term commonly used in Runet is “satellite sites.” These sites are used to increase the number of backlinks to the promoted website.

Why did we use PBN for promotion?

• SEO Control: By having a private network, you can control search engine optimization. By increasing the backlink profile in this way, we gained the ability to conduct various tests, checks, and use multiple anchor texts.
• Positive Perception from Search Engines: Our network contains trusted sites with high authority. Backlinks from these sites made the client’s project more authoritative in the eyes of search engines, helping to accelerate the process of reaching the first page of search results.
• Time and Money Savings on Outreach: Using this method of link-building includes establishing relationships with other bloggers to publish mentions about your website. Without PBN, you would need to spend time and money finding and communicating with bloggers, creating/purchasing materials, and constantly improving relationships. With PBN, we significantly sped up the process and saved the client’s money.

During the process of increasing the backlink profile, we were very cautious to avoid arousing suspicion from search engines and to prevent filters. Developing a strategy that took into account the specifics of the U.S. market and the chosen method of link-building helped us reduce risks.

To protect the Private Blog Network, the following steps were taken:

• We used domains with a good history;
• An optimal number of backlinks was chosen – 15 (5 from main pages and 10 from articles);
• 50 crowd backlinks were purchased.

For many, the main disadvantage is the high cost. If you are searching for these recommendations on your own and working with unknown networks, you will have to pay a lot. We use affordable, high-quality backlinks that positively affect positions in search engines. See below.

In just 2.5 months, we were able to improve the website’s backlink profile in the interior design niche, reduce the risk of filtering by search engines to zero, and increase traffic.

The work was conducted on a domain that had previously been promoted using aggressive methods. Promoting the site under this strategy would have led to search engine penalties, removal from search results, and decreased traffic. Our team immediately developed a new strategy focused on proven external promotion methods – PBN backlinks.

This advertising strategy brought the desired result. By October 27, 2018, the website was ranking on pages 2-3 for several search queries, and after 2.5 months, it moved to the first page for LV and HV queries. We increased the backlink profile to 573 backlinks from authoritative web resources. As of February 4, 2019, organic traffic was 573 visitors per month.

Update as of 24.03.2019

Update as of 05.04.2019

How can I promote my website in the U.S. market?

You can use targeted advertising. Visitors will come within 1-2 days, but traffic will decrease immediately once the ad campaign ends.

SEO promotion will attract visitors even after a few months. Some websites stay in the top rankings for 3-5 years. Building a backlink profile will positively impact ranking growth. In the future, you will be able to attract the target audience without spending money.