Information about the client
Information about the client
Promotion Region: United States
Niche: Apartments for sale in Miami
Objective: Increase organic traffic
Promotion Period: September 2020 – April 2021
Task: We were contacted by a client with a request to increase organic traffic on a site for the sale and rental of apartments in Miami. According to the owner, traffic has been stable over the years. And the main goal set by the client is to increase sales through the SEO channel.
Indicators before starting work
20,276 users
16,812 keywords
372 referrings domains
What has been done
Internal Optimization
- Conducted a full technical SEO audit of the site and compiled a technical specification for correcting technical errors.
- Collected target keywords.
- Analyzing key phrases and the structure of competitors’ sites, we concluded that it is necessary to expand the site structure. It is advisable to make pages for districts and new buildings. We also divided ads into segments: new buildings, apartments on the coast, premium class housing, etc.
- Worked on the relinking of the site.
- Compiled a list of filters for the site and made technical requirements for developers.
- We have compiled templates for writing content for each type of page.
- Meta tags have been optimized.
External optimization
- Analyzed the competitors’ link profiles.
- Defined a link-building strategy.
- Monthly, we worked to build up a link profile from high-quality thematic resources.
- We analyzed the growth dynamics and quality of the external reference mass.
Analytics
- Monitor organic traffic changes and conversions.
- Analysis of behavioral factors. Re-optimization of low-performing pages.
- Site indexing analysis in Google Search Console.
- Analysis of changes in site positions.
Results
43,116 users
33,701 keywords
544 referrings domains
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Conclusions
Conclusions
- The task set by the client was fulfilled. We have identified several important nuances that help to successfully promote a site in a narrow competitive topic:
- It is important to analyze keyword phrases and competitors’ websites to build the right site structure. Next, you need to create and optimize new landing pages.
- The slightest technical error can lead to a deterioration in the site’s position and traffic. That’s why it’s important to constantly crawl your site with Screaming frog or Netpeak Spider.
- It is necessary to constantly monitor positions, traffic, and behavioral factors to determine the “weak” pages of the site.
- It is imperative and constantly necessary to monitor the activity and dynamics of the competitor’s link profile. This work will help to correctly draw up and adjust the strategy of external website promotion.
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Reviews
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Andy Taylor
SEOZA are true professionals who will definitely help you make your business sell. The work is absolutely transparent and of high quality. I received a lot of ideas and recommendations for the development of my site, as well as a tangible result from the promotion. Thanks a lot!
12.07.2022
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Tomas Adams
I really enjoy working with Leonid, he is a real expert in SEO, so be sure he can help you generate organic traffic to your website. He also explains every step of your cooperation in detail, so you clearly understand what’s going on. He delivers all milestones on time with a proper report of what was done and what results in we expected. So I highly recommend working with Leonid.
12.01.2022
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Thank you for optimizing my online store. I really like the focus on profit, and not just traffic numbers. The work was done both with internal and external optimization. Always answered any questions and helped to solve any problems. I recommend cooperation!
02.03.2022