Customer data
Customer data
The client came with the need to make a second advertising campaign for his community on Telegram. The subject of the resource is businessmen. Previously, advertising in other communities did not give the desired result. Subscribers were bots that unsubscribed en masse.
Task
Sell advertising to subscribe to the target audience in the chat telegram.
Progress
We get access to the telegram channel, and the account is decided on the budget and creatives. In the beginning, we realized that we needed a landing to weed out traffic with the ability to set up an advertising campaign for conversion.
We develop landing, using a constructor, where the first button is “go to the community” and the second is “download telegram”.
Purpose: launch of an advertising campaign and subscription.
We created a Look-alike audience based on the customer base. Ads launched to the same audience, but we also looked for possible bundles. As a result of analyzing the statistics, we saw that out of 100% who click the go button, on average, only 70% subscribe.
Final result
For example, restricted interest audiences didn’t perform well and subscriptions grew by 10%. The acceptable KPI was 50 cents, but we reached 22. When testing new call-to-action creative videos, the cost per lead was 10 cents. The best result was a carousel with two stories (engaging and with a call to action). Winning creativity as with a business question – the answer to which could be found in one of the posts of the community.
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