TikTok Ads for a B2C Service: channel testing from scratch and scaling forecasts

Problem:

The website was practically not indexed by search engines.

Goal:

Expand search visibility.

Result:

Clicks increased by 500–700%.

Spent:

1 916 ₴

CPA (average):

136 ₴

Clicks:

148

Impressions:

27 713

Client:

Specializes in selling vitamins and dietary supplements through online channels, using an...

Client:

Specializes in providing logistics and delivery services, offering comprehensive solutions for...

Task:

Online sales of services through digital channels

Client:

An online store specializing in selling specialized equipment for the B2B sector, primarily...

Task:

Optimizing advertising campaigns to attract traffic and increase sales of high-value equipment

Client:

A company specializing in entrance repairs for apartment buildings in Kyiv

Goal:

Attract new clients for entrance repair services through website launch and Google Ads campaigns

Task:

Create a website and set up Google Ads campaigns to achieve the target conversion cost

Budget:

2,190 UAH

Result:

235 clicks, average conversion cost – 243 UAH

Client:

A company in the accounting industry

Goal:

Increase the number of leads and reduce their cost by optimizing the Google Ads account

Task:

Conduct an audit of the advertising account, identify and fix technical errors, optimize...

Budget:

22,065 UAH

Result:

517 leads with an average cost of 88.97 UAH

Goal:

Launch YouTube ads for a B2B funnel, achieve a low cost per lead, and increase the number of...

Task:

Set up the advertising account from scratch, configure conversion tracking, test audiences, and...

Budget:

Test phase

Client:

Business funnel targeting a B2B audience

Goal:

Acquire registrations through YouTube ads with an average conversion cost of up to 100 UAH

Task:

Launch YouTube ads from scratch, set up conversion tracking for the funnel, and optimize campaigns...

Budget:

Test phase: 10,000 UAH, Total budget: 36,881 UAH

Result:

349 registrations with an average conversion cost of 105.68 UAH

Client:

An online cosmetics store on the Prom.ua platform

Goal:

Reduce conversion costs, achieve the set KPI (maximum 50 UAH per conversion), and increase the...

Task:

Optimize existing Google Ads campaigns, create new conversion-focused campaigns, replace...

Budget:

20,578 UAH over two months

Result:

Average conversion cost: 43.79 UAH, Total revenue: 109,000 UAH

Client:

Online store of budget cosmetics

Goal:

Create effective advertising campaigns in Google Ads to increase sales and achieve an acceptable...

Task:

Set up Google Ads from scratch to attract B2C and B2B clients, optimize campaigns to reduce...

Budget:

69,500 UAH (approximately $1,500)

Result:

1,581 purchases with an average conversion cost of 33 UAH

Task:

Scaling two funnels through YouTube Ads

Goal:

Increasing subscriptions for the marathon

Total spent budget:

88,411 USD

Average cost per conversion:

1.33 USD

Cross-audience exclusion:

The effort to reduce duplication proved less effective, which helped refine the strategy for the...

Client:

YouTube business channel focused on business, investments, and scaling

Goal:

Increase the number of subscribers from the initial 61K to over 100K while maintaining the average...

Task:

Enhance visibility and attract a target audience using YouTube advertising tools

Budget:

$27,313 over 2.5 years

Result:

+100K new subscribers, average cost per subscriber – $0.26

Client:

Media website in Central Asia

Goal:

Improve visibility and attract more traffic from organic sources and news aggregators

Task:

Enhance the technical optimization of the website and assist authors in improving content for...

Project duration:

6 months

Client:

Website in a highly competitive niche, USA

Goal:

Increase the website's visibility in search engines, improve rankings for key queries

Project duration:

3 months

Budget:

3017 USD

Task:

The main goal was high-quality traffic

Average number of leads after promotion:

31,649

Average cost per lead after promotion:

$1.3

Results:

We successfully completed the tasks set by the client

Task:

To attract as many clients as possible

Average number of leads after promotion:

149

Average cost per lead:

$3.31

Result:

The problem was solved both from the manager's side and from the side of the advertising campaign

Task:

Set up contextual advertising

Max cost per lead:

156 UAH

Min cost per lead:

90 UAH

Result:

Client saves money

Task:

Promotion of a community in Telegram

Max. lead cost:

50 cents

Min. lead cost:

10 cents

Result:

Increase in the number of Telegram subscribers

Task:

Create a landing page with a different assortment and limited price, available only today and for...

After the initial setup:

The cost of one lead was $4.96

Average price per lead:

The cost of the lead dropped to $2.23

Result:

A new channel for attracting clients, achieving target goals, and optimizing costs

Task:

Ensure the fastest traffic influx and continuous increase in orders

Traffic before promotion:

We were at the beginning of the website's life cycle, so traffic was low

Traffic after promotion:

Currently, the site receives more than 10,000 unique visits per month

Result:

Fast traffic and orders come in every day

Objective:

Increase the number of high-paying users from the USA

Organic traffic at the start:

34,000 per month

Solution:

8 SEO technologies were used

Results:

400,000 visitors from organic traffic

Task:

SEO optimization for the internet service

Traffic before SEO optimization:

37,000 per month

Traffic after SEO optimization:

223,000 per month

Result:

Traffic increased by 6 times

Task:

Increase search rankings by at least 2 times

We discovered:

11 technical errors on the site

Actions taken:

4 site audits

Results:

Traffic increased 5 times

Task:

Improve rankings and search results

Visitors:

300+ per month

Backlinks:

570+

Result:

First page for LV and HV queries

Task:

Increase organic traffic

Keywords in Google:

Increased by 16,889 keywords

Number of backlinks:

Increased by 172 backlinks

Result:

Organic traffic: 43,116 users

Client:

Specializes in providing services in the field of digital marketing, including targeted...

Clients:

Logistics Academy and transportation company Kings of Transport.

Goal:

Attracting new clients through online advertising for their activities in the fields of education...

Task:

SEO optimization of the LiYA.ua children's footwear online store

Monthly traffic before optimization:

2048

Monthly traffic after optimization:

10489

Result:

Increase in traffic by 5 times

Client;

A company specializing in renovating entrances of apartment buildings in Kyiv

Goal;

Attract new clients to order entrance renovations through a newly launched website and Google Ads...

Tasks;

Create a website and set up Google Ads campaigns to achieve the target cost per conversion

Budget;

2,190 UAH

Result;

235 clicks with an average cost per conversion of 243 UAH

Client;

A company in the accounting sector

Goal;

Increase the number of leads and reduce their cost by optimizing the Google Ads account

Tasks;

Conduct an audit of the ad account, identify and fix technical errors, optimize campaigns, and...

Budget;

22,065 UAH

Result;

517 leads at an average cost of 88.97 UAH per lead

Client;

A company developing an anti-detect browser for Windows and macOS

Goal;

Maximize the number of software installations among users interested in using an anti-detect browser

Tasks;

Set up a Google Ads campaign, audit the landing page, and optimize for higher conversions

Budget;

99,316 UAH

Result;

1,089 installations with an average cost of 78.73 UAH per installation

Goal;

Launch YouTube ads for a B2B funnel, achieve a low cost per lead, and increase registration volume

Tasks;

Set up a new advertising account from scratch, configure goals for conversion tracking, test...

Budget;

Test phase

Client;

A business funnel targeting a B2B audience

Goal;

Drive registrations through YouTube ads with an average cost per conversion of up to 100 UAH

Tasks;

Launch YouTube ads from scratch, set up conversions for the funnel, and optimize ad campaigns to...

Budget;

Test budget – 10,000 UAH; total budget – 36,881 UAH

Result;

349 registrations with an average cost per conversion of 105.68 UAH

Client;

An online cosmetics store on the Prom.ua platform

Goal;

Reduce the cost per conversion, achieve the set KPI (maximum 50 UAH per conversion), and increase...

Tasks;

Improve existing Google Ads campaigns, create new conversion-focused campaigns, replace...

Budget;

20,578 UAH over two months

Result;

Average cost per conversion – 43.79 UAH, total revenue – 109,000 UAH

Client;

An online store specializing in budget cosmetics

Goal;

Create effective Google Ads campaigns to increase sales and achieve an acceptable cost per...

Tasks;

Set up Google Ads from scratch to attract both B2C and B2B customers, optimize campaigns to reduce...

Budget;

69,500 UAH (approximately $1,500)

Result;

1,581 purchases with an average cost per conversion of 33 UAH

Task;

Scaling two funnels through YouTube Ads.

Goal;

Increase subscriptions to the marathon.

Total Budget Spent;

$88,411

Average Cost per Conversion;

$1.33

Audience Cross-Negation;

Proved less effective in reducing duplication, leading to improvements in future strategies.

Client;

A media website in Central Asia

Goal;

Increase visibility and attract more traffic from organic sources and news aggregators

Tasks;

Improve the website's technical optimization, assist content creators in enhancing their content...

Project Duration;

6 months

Client;

A business-themed YouTube channel focused on business, investments, and scaling.

Goal;

Increase subscriber count from 61K to over 100K while maintaining an average cost per subscriber...

Task;

Enhance visibility and attract the target audience using YouTube advertising tools.

Budget;

$27,313 over 2.5 years.

Result;

+100K new subscribers with an average cost per subscriber of $0.26.

Client;

A website in a highly competitive niche, USA

Goal;

Increase website visibility in search engines and improve rankings for key queries

Project Duration;

3 months

Budget;

3017 USD

Task;

Quality traffic was a primary goal

Averege number of leads after promotion;

31649

Average cost per lead after promotion;

$ 1.3

Results;

We managed to cope with the tasks set before us by the client

Task

make as many clients as possible

Average number of leads after promoution

149

Average price per lead

$3.31

Result

The problem was solved both on the part of the manager and on the part of the advertising campaign.

Task;

Set up contextual advertising

Max lead cost

156 ₴

Min lead cost

90 ₴

Result;

Client save money

Task;

Promote community in Telegram

Max lead cost

50 cents

Min lead cost

10 cents

Result;

Increase in telegram subscriptions

Task

Create a landing page with a different assortment and a limited price that is valid only today and...

After the first settings

Cost per lead was $ 4.96.

Average price per lead

Cost of the lead dropped to $ 2.23.

Result

New channel for attracting customers, reach target volumes and optimize the cost.

Task;

Ensure the fastest possible inflow of traffic and a constant increase in the number of orders.

Traffic before promotion;

We were at the start of the website life cycle, so traffic numbers were few

Traffic after promotion;

Currently, the site receives more than 10,000 unique visits per month

Result;

Fast traffic and orders coming on a daily basis

Task;

Increase the number of the most solvent audience from the USA.

Organic traffic at the start;

34,000 per month.

Solution

8 SEO techniques were used

Results;

400 thousand visitors from organics

Task;

SEO optimization for internet service

Traffic before SEO promotion;

37 000/per month

Traffic after SEO promotion;

223 000/per month

Result;

Traffic grew by 6x

Task;

Rise in the search results at least 2 times

We found;

11 technical errors on the site

Conducted;

4 site research

Results;

Traffic grew 5 times

Task;

Improve positions in search results

Visitors

300+ per month

Backlinks

570+

Result;

First page for LV and HV queries

Task;

Increase organic traffic

Keywords in google;

Has increased by 16889 keywords

Number of backlinks;

Has increased by 172 links

Result;

Organic traffic: 43,116 users