ASO (App Store Optimization)

What Is ASO And How Does It Work?

If you are looking for your app search optimization, you need to understand various algorithms and know how to increase the overall visibility of your app in the App Store or Google Play.

ASO. What Is It?

ASO is an abbreviation for App Store Optimization. This is a set of measures aimed at optimizing the pages of a mobile app. A qualified ASO specialist applies this set of measures to, first of all, ensure that your app is seen according to the relevant user requests. In other words, when a user enters their request, they should see your app in the first turn. Obviously, if this happens, your app gains popularity and conversion, and you gain happy users of your product.

Let’s discuss an easy example based on a different topic. For example, you are an author of a textbook devoted to studying a foreign language. You can gather all the necessary material in the form of grammar and grammar exercises. Or you can add stunning visuals and catching phrases to optimize the studying process. How do you think which textbook will attract the audience more? Obviously, it will be the one that stirs interest in your potential clients’ minds.

The same is with your mobile app. If you do not properly optimize it for search, you will not gain success. Your potential customer on iOS will not be interested in it without proper App Store optimization, and your potential customer on Android will not notice your product without good Google Play optimization.

ASO Specialist. Who Is It?

ASO helps enhance the search visibility in the stores, as mentioned earlier, increases organic settlements, and involves interested users.

People who know all the secrets and pitfalls of ASO mobile are called ASO specialists. They work on promoting apps in Google Play and App Store. These people search for and choose the “right”:

• logo;
• name;
• description;
• visuals;
• keywords;
• and everything else that helps an app to stand out and receive more downloads.

A skilled ASO specialist can make all the organic downloads increase.

ASO Agency. What Is It, And How Does It Work?

Since we all have different talents, it can be hard for one person to come up with a laconic and understandable logo, accurate name, thrilling description, eye-catching visuals, and proper keywords. Often a group of accordingly trained people is gathered together to form an App Store search optimization company.

A talented app store optimization company will focus on the proper amount and effectiveness of your keywords, will choose unforgettable visuals, write a description and content that clients will want to read till the end, get an exceptional title on the surface, advise a rigorous name and come up with a laconic logo.

Our ASO optimization company does not suggest solutions that will not work for your app. We do not use the same app optimization strategy for each client because we consider this to be a “not working” approach. You will experience significant growth in user involvement with your app and its downloads if you turn to our agency. iOS App Store optimization is easy with us!

Seoza appreciates every client and is always honest and transparent in what it does. Do not search for anyone else. ASO App Store optimization company will help you to reach the best results for an affordable cost. Entrust your app child to our caring and skilled hands and minds! Our approach to your app marketing strategy will not disappoint you.

We also customize our ASO service according to the following:

• app structure;
• target audience;
• timeline;
• budget;
• market.

You will be precisely coordinated at each stage of the App Store optimization. Seoza considers that there is no “one cure” for all kinds of app store optimization needs. It is obvious to us that ASO Amazon should be different from ASO Instagram.

The competition in the market increases every day, and your rivals do not sleep. Even though you might have the same ASO keywords as your competitors, we will organize them in a way that will lead your mobile app to the top of search requests in Google Play and App Store.

What Resources Are Activated For Marketing ASO?

The following resources are crucial for a successful Google Play and Apple Store optimization process. Your mobile app should pop out first when a search request is made by both Android and iOS users.

• ASO Text

An experienced App Store optimization company, like Seoza, knows how to write promotional text, create an accurate description, properly organize the subtitle and come up with a blood-stirring title to bring the maximum value of search visibility. Moreover, a skilled agency will explain the app’s value proposition to each potential client.

• ASO Keywords

The text content of an application is a separate artwork. However, being an artwork only, it will not help you if you do not use proper keywords that make your app appear during a user’s search in Google Play and App Store. Obviously, your rivals in the same app theme sphere will use the exact keywords. Despite the competitiveness of the target keywords, a talented ASO company will move up the charts of its client’s app category. Services provide a proper ASO audit for keywords to reach the best results during the search.

• ASO Logo

They say “brevity is the soul of wit”. This phrase works 100% for a mobile app. The more laconic and understandable your logo is, the more memorable it is. Your clients should recognize it with their eyes closed. A high-end ASO company will quickly develop a perfect logo that will lift off during search in the Apple Store and Google Play.

• ASO Visuals

Visuals chosen by a reputable App Store optimization agency will provoke interest to try your app. However, there is also a secret locked in them. Visuals must have properly written metadata (which also includes keywords thoroughly chosen specifically for Google Play and App Store search requests). All visual material should be optimized for both smartphones and tablets. Images and video should be high-res.

• Name Of Your App

It would be best if you realized that even the name of your mobile app should include keywords in it.

• Ratings and Reviews

This sensitive resource is crucial for a successful ASO process. Ratings and feedbacks make an effect on the app’s store rankings and influence the user’s decision to download and install your mobile app. You should source the best feedback and ratings from the people who already use your mobile app.

As you can see, the Apple Store optimization process consists of many stages and strategies, and one person simply cannot manage to do each part. Even if the person is extremely creative and has much knowledge in these things, it will take forever to finish everything and reach results. That is why entrusting the Google Play and Apple Store optimization process to the hands of a reputable marketing service is a wise decision.

ASO And SEO. What Is The Difference?

ASO and SEO are very similar indeed. Here are the tasks that are placed in front of both ASO and SEO.

• Analysis of rivals.
• Choosing proper keywords.
• Composing metadata.
• Monitoring the results.

Nevertheless, app store optimization and search engine optimization have their own peculiarities each. Thus, it is crucial to differentiate these peculiarities for creating an effective marketing strategy.

While App Store Optimization is enhancing the presence of an app in AppGallery, App Store, and Google Play (and includes work with text and visual part of an app), Search Engine Optimization is a website optimization for search engines, such as Google, Yahoo, etc. that helps to place this website on the first positions during the search.

The aims of these optimization processes also differ. ASO helps to attract more users to the app’s page and convert them into app users. Meanwhile SEO significantly increases the website’s position during its search for the needed topic and attracts new potential clients to the website.

The competition in the app market grows every day. That is why searching for your audience is crucial and showing off your app is vital. The overall formula is very simple: Visibility = Organic Traffic = New Installs.

How To Build Work Of ASO: The Stages

Users mostly learn about new mobile apps while searching for something in Google Play and Apple Store, from featuring and tops. This means that your mobile app has to be in the first place everywhere and always.

This is what Google Play and Apple App Store optimization marketing strategy was developed for. It allows enhancing your mobile app’s position in the search results and maximizing conversion.

In other words, the rules ASO is based on are simple. Here they are:

1. If you are invisible if you do not occupy one of the first three places in the search results on the requests that are necessary for you.
2. If your mobile app is displayed in the search results, but your icon / logo, name, or mark is not attractive, and users do not want to tap it – you lose a lion’s share of your target audience.
3. If your potential clients have tapped, but your description was not exciting and catchy, then you lost a large part of downloads.

Thus, each stage of Android App Store optimization should be conducted by real professionals, a service that will be able to maximize each niche and involve maximum organic users from Google Play and Apple Store in your mobile app.

ASO is able to increase the discoverability of your mobile app, and you will get more revenue. Let’s figure out how ASO digital marketing works.

ASO Building Stages

It is crucial to pass all the stages of ASO building one by one. Skipping one step and moving forward to the other one will do no good for search optimization of your app. Let’s discuss which stages it is necessary to pass to conduct a successful app store optimization.

1. ASO audit of your mobile app.
2. Theme analysis.
3. Analysis of your mobile app’s competitors.
4. Creation of the semantic kernel.
5. Search requests prioritization.
6. Composing of metadata.
7. Optimization of the logo.
8. Optimization of screenshots.
9. Optimization of video.
10. A/B testing.
11. Localization of your mobile app.
12. Work with your app’s marks and reviews.

All these stages are obligatory for conducting fruitful Google Play Store optimization and Apple Store optimization processes.

However, if you think that conducting these ASO stages is enough, you are mistaken. It is also crucial to conduct KPI (monitoring of your ASO results).

ASO Monitoring Stages

It’s all not only about getting on the top but also about staying there. Find out what ASO monitoring stages are necessary to conduct in order to stay visible in search results.

1. Monitoring of App Store keywords position.
2. Tracking your mobile app’s rating in categories.
3. Hitting the Featured apps section.
4. Conversion from a search request into the viewing of your app’s page monitoring.
5. Coefficient of downloading conversion tracking.
6. Keeping an eye on downloads from the search.
7. Tracking the Explore / Browse traffic.

If you have doubts about how to do all in a proper and timely manner, contact a  reputable ASO marketing service like Seoza. It will conduct everything as needed without missing any of the stages.

The Difference In Various Themes Marketing

First of all, let’s figure out what is the theme in product management. It is a high-level plan or aim for the product. The theme is central in the app roadmap’s strategic hierarchy. Each theme is built on a bunch of related, but narrower strategic plans or aims.

It is not a secret that there is an overall rule for marketing websites and apps with no regard for their theme. The strategy lies in emphasizing the main search requests that are most often made and those that lead to purchasing. Also, the part of the effort is dedicated to other search requests with middle and low frequency. It’s a so-called mock-up for all cases.

However, having identical marketing strategy for all themes cannot be an adequate decision. There are so many themes in the digital world nowadays! Identical marketing actions aimed at different themes can lead to different end results. Obviously, your main aim is to attract users to your mobile app, but traffic conversion into actual purchases strongly depends on the theme you are working on.

In case there is no strict model / theme differentiations, or if such differentiations are not important for the clients, then the lion’s share of marketing strategy is aimed at visual and text characteristics and the brand’s reputation. ASO keywords showing the advantages and value of your app help to reach the desired conversion most of all.

Mobile apps oriented at different themes will have different app store keyword optimization and different metadata for visuals. Besides, having a long plume of low frequency search queries with properly identified names and keywords that make interest to customers will allow bringing more target audience to your mobile app.

A successful ASO marketing strategy firmly depends on the theme you are working in and on the type of app you are developing. The theme should be considered at the very first stage of the work. It is necessary to compose the semantic kernel and begin your app promotion starting from the theme and analysis of your activity sphere. Making a proper decision at this stage will allow cutting the costs you are going to spend on reaching your aims significantly.

The Secret Of Maximum Results In Minimum Time

If you need to receive maximum results in the minimum time possible, the secret is easy: turn to a reputable ASO service. Seoza App Store optimization company is at your disposal.

Productivity Improvement With An ASO Service

First of all, let’s discuss how an ASO service is able to improve the productivity of your app. A reputable ASO agency will ensure that built-in testing tools are used to detect any possible problems before potential clients can spot them. It will help to minimize the rollout risk.

Secondly, a reliable ASO company will provide you with a pre-launch audit. It will help to search for and identify technical issues and have them fixed before the app’s launch. This is called troubleshooting before the app’s release.

Thirdly, a crucial thing for your app discovery will be made: your app’s store listing. With a good ASO service interference, your listing will be able to make a great impression on your users.

What Results Cooperation With ASO Service Will Bring?

Cooperation with a reputable App Store optimization company will bring you success. In what way, you may ask? Look here.

• You will find out that your mobile app has improved search results.
• Your app’s content and data will be optimized.
• A reasonable ASO service will help your brand recall.
• You will experience an increase in app sales.
• There will also be an increase in app ranking.
• You will get higher user retention.
• The searchability of your app will become better.
• Your app will have mobile friendly pages.
• You will see improved search discovery.
• There will be an increase in conversion.
• Your mobile app will get better visibility.
• There will be a rapid app comprehension.
• You will experience lower acquisition pricing.
• There will be more downloads and installs of your mobile app.

You should perceive ASO as the ground for all your marketing activities aimed at receiving more downloads and retaining the clients you already have. The secret of maximum results in minimum time should be effortless for you until it is built on the proper work of your ASO service.

If you want to set a record in the app world, contact Seoza, and our ASO marketing strategy will help you with this!