Google Ads – PPC Management for Your Growth

PPC. What Is It And How Does It Work?

Search engines experienced a great rise almost two decades ago. Pay per click marketing (or PPC marketing) has firmly rooted among the most popular options used by businesses to attract more traffic to the website since that time.

Imagine only Internet users create more than 3.5 billion Google searches every day, Internet Live Stats says. Due to this, search engines are still the best mediators between businesses and their potential clients. Search engines like Google help brands to connect with their potential clients.

SEO strategy also works on driving traffic to your website. However, by adding PPC ads, you will receive double on lead generation and dominate on SERPs (in other words, on search engine results pages).

If you own a business, you obviously understand the necessity of your goods or services advertising. This is a counterpart of doing business nowadays and especially of doing business online. The digital world changes extremely fast and so marketing platforms do. With the variety of marketing platforms and the novelties they constantly apply, it became extraordinarily hard to keep up with all the changes.

Think only, there are LinkedIn, Bind Ads, Google Ads, Facebook, and other advertising platforms and each one of them has its own peculiarities. How to figure it out which one is right for your brand? The answer is very easy: this is what a PPC management service was born for.

Let’s discuss some questions: what PPC is, where it is used, what it is aimed at, and what results it helps to achieve, etc.

What is PPC?

To start with, let’s figure out what PPC actually is. Being deciphered as “pay per click”, PPC is a specially developed Internet marketing model. Its specifics lies in charging advertisers every time when somebody clicks one of their advertisements.

This means that if a user sees your ad and passes by you do not have to pay for this (even though the user has already seen your ad). You will pay for the click only if it really happened.

What Is Considered To Be A “Click”?

When a user is transferred to the target page by clicking on your ad is considered to be a “click”. The target page can be your website’s landing page or page with your product listing.

Where Are PPC Ads used?

PPC ads are used in context advertising in order to promote goods and services on search engines, teaser networks and partner websites. You can find them on Facebook, Instagram, Twitter, LinkedIn, Google Ads, Microsoft Advertising, Pinterest, TikTok and many other marketing platforms.

What Is the Aim of PPC?

The main aim of PPC is to save your advertising budget excluding the irrelevant traffic and attracting as many leads as possible. The focus is that the advertisers pay not only for their ads to be shown. The users can simply view the ad and not click it. PPC marketing is aimed at attracting only your target audience that have seen the ad, experienced interest in your product or service, clicked the ads link and appeared on the target page.

What Results Does PPC Bring?

Properly applied PPC advertising by skilled professionals brings increases the efficiency of the very first step in the sales stairs. Thankfully to PPC advertising leads and not ordinary users are transferred to your website from the Google, LinkedIn or Facebook advertisement.

Such users are your target audience and they will make a purchase from your website with a high probability. Even in case they do not, they will memorize your brand to get back to it when they have more time or affordability in future.

What Is PPC management?

Campaign creation across various online platforms (like Facebook, Google Ads, LinkedIn, Bing Ads, etc.), its managing and optimization is called PPC management.

What Is Included In PPC Management?

PPC management deals with all the processes: from finding and applying the proper keywords to generation of ad groups and targeting the corresponding audience. With the help of a reliable PPC manager your budget will be controlled in social media advertising and search engine advertising. This will help to make your advertisements as much cost efficient as possible.

What Work Does A PPC Manager Do?

A PPC manager is in charge of:

• making a very informative review of Google Analytics and the Google Ads interface;
• checking your advertisements across the Google display network;
• working with text advertising and video advertising;
• ensuring that your demographic targeting walks in the shoes of your user intent;
• reviewing your keyword match options;
• addition of negative keywords;
• making sure that your campaigns walk beside the newest and best modern digital marketing practices.

PPC managers are usually provided by a PPC advertising services.

What Is A Pay Per Click Management Agency?

A PPC management service is a team of people who have professional qualification in PPC advertising. These people know and understand all the subtleties of search engines’ (Facebook, Bing Ads, Google Ads, LinkedIn, etc.) work. The PPC management agency will precisely adjust, manage and monitor the advertising process of your business.

What Should A Professional PPC Management Service Do?

A professional PPC management service will help you throughout the whole campaign and will make sure you understand all the stages. Let’s discuss which areas it should work on.

• Tool And Platform Testing

First of all, a skilled PPC service should test ad tools and platforms. It is crucial to monitor the trends all the time in order to understand the possibility of advertising. What does this mean? This means if your PPC constantly monitors the trends, it will be able to advise you where (on which services and platforms) it is possible to show ads with lower cost of the click.

• Sales Funnel Formation

A professional PPC service will take part in sales funnel formation. You, as the business owner, should clearly understand the priorities in your product or service advertising way. And you will if you choose a reputable PPC service with the best specialists like SEOZA.

• Adaptation Of Campaigns To Specific Platforms

It is crucial to understand the difference between Google Ads and teaser networks, for example, or what is needed to launch context advertising in social media. Pay per click management services help to adapt your campaigns to specific marketing platforms.

• Constant Control Of Advertising Campaigns

Controlling advertising campaigns is one of the most important tasks of a PPC service. Your PPC team will monitor advertising efficiency, watch the platform rates, promptly make changes to the advertisements and competently choose advertising bets in order to spend your budget efficiently. A reliable PPC service will never spend your budget on highly competitive requests.

Search engine ads are the most usual form of pay per click method. They allow advertisers bidding on ad placement in programmatic auctions (check out Google AdWords PPC auctions). The ads that win are placed above organic search engine results pages. Making a click on the ad will transfer a user to the page you choose.

This is important that you choose the page to lead your potential client to. This can be:

• your website’s homepage;
• your purpose-built landing page (the best choice);
• your website’s product page.

How To Find A Reputable PPC Service?

They will have the best advertising. Always discuss their strategy first. Explain your expectations and determine your advertising priorities. Make sure that you will not only receive their services, but will also understand how the process goes and what is important for its success.

Choose the PPC team that not only knows everything about Google Ads, Facebook, Bing Ads, LinkedIn, and other marketing platforms, but also is aimed at constant development and improvement. The digital world changes with an eye-blink, you definitely do not advertise your business with the help of outdated technologies.

Read the PPC management company’s reviews. Happy clients are the best proof of the service’s quality. Prices for the PPC services also matter. Do not entrust the delicate and extremely sensitive advertising process into the hands of amateurs. However, do not find yourself and your expectations deceived in the hands of services with sky-high prices. A PPC management service with a good reputation and affordable prices might appear the best one for your business.

PPC Types. What Is It Necessary To Adjust PPC?

PPC marketing becomes unbelievably profitable under the condition of properly designed strategy and correct PPC features application. If you are aware of what PPC advertising types exist and which exact PPC advertising types are available specifically for your business, you can reach success. If you also know when to use them, you will reach success.

Having sorted out the PPC types you can dive into developing your PPC marketing strategy with proper campaign types for reaching your marketing horizons. A skilled PPC service will always have enough time to understand your brand’s aims and do everything possible and impossible to match your aims with the PPC types that are available.

If you are in need of PPC advertising, get acquainted with the PPC types available.

Search Ads

Most advertisers begin with a paid search ad. It is necessary to choose keywords that you want to be shown in your advertising. Then it is needed to specify to Google Ads what advertisement copy you want to appear when an Internet-user searches for your keyword and how much you are willing to pay if your ad is clicked.

PPC search ads have an auction scheme. The auction considers the sum you are bidding on the keyword. The most common platforms for PPC search advertising are Google Ads on Google and Bing Ads on Microsoft Advertising. 2 years ago Google boasted 91.98% search engine market share and Bing had only a 2.55% share. Meanwhile Bing attracts advertisers because of lower click prices and is being viewed at as a great additional resource to Google Ads traffic.

A professional PPC service like SEOZA will share various profitable formulas and conduct bid optimization and budget forecasting.

Remarketing Ads

This type of PPC displays your advertising material to people who have already visited your website earlier. The remarketing campaign is useful for bringing potential clients who were close to purchasing.

Which audience can be targeted via this type of PPC?

• Each previous user.
• People who already purchased from your website.
• Those who abandoned their web carts.
• Users who have signed up to your newsletter.
• Those who spent more than 10 seconds on your website but did not purchase anything.
• People who watched your brand’s YouTube footages.

It goes without saying that Google Ads is the most popular advertising platform for remarketing agencies. As to other options, there also are Criteo and Adroll. Besides, it is also possible to use the remarketing PPC type on paid social media (like LinkedIn or Facebook).

Shopping Ads

This type of PPC marketing allows ads to show on search engines as well. The difference is that shopping ads consist of the product’s picture, title, cost and description. This type is among the most profitable PPC advertising types.

You can ask why is that? The answer lies in the product’s picture. Your potential client has already seen what you offer! Moreover, they are already aware of the price. In such a way the conversion rate on a shopping advertising unit is usually higher than a search advertising unit.

Common platforms to work with shopping ads on are Microsoft Advertising and Google Ads.

Display Ads

It is possible to advertise your service or product to users while they are surfing the Web with the help of display advertising. What is different? Your advertising unit can potentially pop up in front of the people who are searching for your goods or services now.

In other words, your PPC ad will appear to people who have left a trace of indication that they are interested in your brand. Display advertising is applied to reach higher awareness of your brand.

This means that display advertising shows less conversion than PPC search advertising. On the other hand, this PPC type is available at a lower click cost.

The usual platforms to develop PPC display ads on are Adroll, Criteo, and Google Ads.

Paid Social Ads

PPC paid social advertising means showing your advertisement to users who are surfing social media platforms. The most famous social media platforms that allow PPC are:

• Facebook.
• LinkedIn.
• TikTok.
• Instagram.
• Snapchat.
• Pinterest.
• Quora, etc.

This PPC type allows creation of several PPC advertising campaigns. Mostly such platforms allow using image and video ads.

Video Ads

Nowadays digital marketing cannot be imagined without video advertising. They make up more than 84% of all consumer traffic.

It is not necessary to build the audience base here first. Your PPC video appears in front of people who are not aware of your brand yet.

YouTube, and Google Ads are among the best video advertising platforms. Any PPC marketing company will tell you the same.

Amazon Ads

Amazon is known to sell more than 12 million products online. One time even more users started their shopping from Amazon instead of Google. Paid Amazon Advertising will ensure that your products show up thankfully to the pay per click model.

There are headline search advertising, sponsored product advertising, and product display advertising on Amazon.

Gmail Sponsored Ads

When users see this type of PPC advertising, actually an email displays to them. However, when the users click the ad, they are transferred to a larger version of your advertising unit. And from there they can click through your brand’s website.

Add Gmail saves, Gmail forwards, and Gmail clicks to the website to increase your brands awareness and receive more traffic.

PPC Advantages In Front Of The Other Kinds Of Marketing Ads

Pay per click advertising has significant advantages in comparison with other kinds of marketing ads. Do you know the most absurd advantage? Even though it is called “PAY per click”, you are truly paying for clicks only.

Your target audience clicks the links and visits your target page. And you are the one who pays for this. However, you do not pay for the users who saw your advertising unit but did not click it. You know what? The paradox is that they still saw your ads, and you are not paying for this. It’s thrilling, right?!

Let’s discuss more advantages of PPC if we compare them with the other marketing services.

• It is possible to target the desired audience exactly

Thankfully to PPC management service you can make sure that you are bothering people that are truly interested in your brand. It does make sense to concentrate on those users who will most likely make a purchase from your brand. These people will most likely turn into your clients, leave reviews and advise your service to their friends and acquaintances.

• A contribution into better qualified leads

It has been proven that PPC visitors will make a purchase with a probability of 50 %. Purchase is the end aim of the whole thing. It is all about it.

• PPC gives outstanding returns

A simple example provided earlier by Forbes: each $1 you spend on Google Ads, you earn $2 in revenue. The advantage is obvious here, what else should be said?

• A decrease in marketing expenses

Reliable PPC campaign marketing services know that the advertiser pays for the clicks only. In case your advertising unit is viewed by an uninterested user, the money will not be taken away from you (but the user will still see your ad). Also, having properly adjusted PPC marketing units you will not face spending a budget on something that is not needed specifically for your brand.

• Quick results

PPC marketing brings fruit very fast (especially if it is guided by a professionally trained and exceptionally talented PPC management team like SEOZA). Your brand will experience traffic right after the launch, and then conversion will happen more and more often.

• Loyal Adjustments

PPC marketing includes the possibility of changing parts of your context advertising unit at any time after its launch. You can change keywords, design new graphics, add other links, etc. This loyalty in the adjustments helps to adapt your PPC ad quicker and more efficiently. You will reach the best results with such loyalty in the settings.

• Geo and time targeting

In the PPC case it is possible to adjust your advertising units according to the users’ requests. Besides, you can show your advertising units in a specific location to provoke the interest in your aimed city, for example. By the way, an experienced Pay per click management company will tell you that this helps save money on irrelevant clicks.

Moreover, you can adjust the time so that your PPC advertising unit will be shown at a specific time. This is not a secret that all the platforms have their “peak” hours of user activities. They differ according to the working days, days off and hours. Setting your PPC ad to be shown during the “peak” hours will help to show your advertising unit to a bigger quantity of your potential clients.

Different marketing ad types have different advantages. Some of these advantages work similarly, some differ. Having read this explanation you know for sure now what are the advantages of PPC in front of the other marketing advertisement types. If you still have any questions or doubts, feel free to contact SEOZA PPC marketing agency. We will tell you everything about PPC marketing because we are interested in making our clients understand the whole process and what is necessary for success.

We will listen to you attentively and will diligently find the best solution for your specific case. We provide various services and always make sure that our clients receive the best and only what is really necessary for their success. We are not fans of unnecessary additional opportunities that do not bring results.

What Does PPC Price Depend On? Expenses Optimization

PPC management cost cannot be the same for every business. Each brand differs in its size and appetite. Thus, each business demands different scope of campaigns and needs for the PPC advertising units.

The cost will be calculated according to these needs. A transparent and reputable company like SEOZA will not hide anything from you. It will not simply “rule” your budget, but will wisely conduct its management.

The cost will depend on:

• bid management;
• keyword research;
• thoughtful advertising units creation;
• social media marketing;
• optimization of conversion;
• tracking of performance;
• anything in addition.

Keep in mind that a reputable PPC service will not offer you options that are not suitable for your specific case.

To have a better understanding, most likely you will have to make a monthly payment for the ongoing campaign and the whole process optimization.

How To Optimize Your Expenses On PPC?

The answer to this question is very easy: hire a reputable pay per click marketing agency. If you want to drive more traffic, increase your client base and income, SEOZA PPC marketing service is always at your disposal.

We will help you to understand your competitors by making a detailed market analysis of your service industry and areas. You will see local rivals that invest in PPC with higher ad positioning. All the search terms will be diligently analyzed. You will receive cost per lead goals and aim revenue.

SEOZA will conduct research to determine the best keywords for your service. Our talented workers will come up with something creative for high-performing advertising units.

Moreover, we do not stop by this. We know that monitoring and analytics help to enhance the results. We will monitor the average position of your marketing unit by the campaign. Your faithful SEOZA helpers will track the click-through rate. Do not think that we will forget about tracking and balancing cost per click. We will also keep an eye on the leads, calls, and sales.

Our professional staff will manage and tweak bids for every campaign. Besides, we will monitor the keyword search requests and adjust bidding. SEOZA specialists will check the position, cost per click, and click-through rate on average.

Professionals from SEOZA will help you to advertise your product or service with the help of PPC marketing on Twitter, Pinterest, Instagram, YouTube, Google Ads, LinkedIn, Microsoft Advertising, Nextdoor Advertising, Facebook, and other marketing platforms.

SEOZA are sharks in PPC management. We will optimize your expenses in such a way that you will spend less and earn more.