Website prototyping with SEO-driven structure
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Google Ads Campaign Setup for Entrance Repair Service
PPC
Client:
A company specializing in entrance repairs for apartment buildings in Kyiv
Goal:
Attract new clients for entrance repair services through website launch and Google Ads campaigns
Task:
Create a website and set up Google Ads campaigns to achieve the target conversion cost
Budget:
2,190 UAH
Result:
235 clicks, average conversion cost – 243 UAH
Optimization of Google Ads for a Company in the Accounting...
PPC
Client:
A company in the accounting industry
Goal:
Increase the number of leads and reduce their cost by optimizing the Google Ads account
Task:
Conduct an audit of the advertising account, identify and fix technical errors, optimize...
Budget:
22,065 UAH
Result:
517 leads with an average cost of 88.97 UAH
YouTube Ads Launch and Optimization for a Business Funnel
PPC
Client:
Business funnel targeting a B2B audience
Goal:
Acquire registrations through YouTube ads with an average conversion cost of up to 100 UAH
Task:
Launch YouTube ads from scratch, set up conversion tracking for the funnel, and optimize campaigns...
Budget:
Test phase: 10,000 UAH, Total budget: 36,881 UAH
Result:
349 registrations with an average conversion cost of 105.68 UAH
Google Ads Case Study – Setup & Optimization for a Beauty...
PPC
Client:
An online cosmetics store on the Prom.ua platform
Goal:
Reduce conversion costs, achieve the set KPI (maximum 50 UAH per conversion), and increase the...
Task:
Optimize existing Google Ads campaigns, create new conversion-focused campaigns, replace...
Budget:
20,578 UAH over two months
Result:
Average conversion cost: 43.79 UAH, Total revenue: 109,000 UAH
Setting up and optimizing Google Ads for a budget...
PPC
Client:
Online store of budget cosmetics
Goal:
Create effective advertising campaigns in Google Ads to increase sales and achieve an acceptable...
Task:
Set up Google Ads from scratch to attract B2C and B2B clients, optimize campaigns to reduce...
Budget:
69,500 UAH (approximately $1,500)
Result:
1,581 purchases with an average conversion cost of 33 UAH
Scaling a Business with YouTube Ads
PPC
Task:
Scaling two funnels through YouTube Ads
Goal:
Increasing subscriptions for the marathon
Total spent budget:
88,411 USD
Average cost per conversion:
1.33 USD
Cross-audience exclusion:
The effort to reduce duplication proved less effective, which helped refine the strategy for the...
Promotion of a business YouTube channel — +100K subscribers
PPC
Client:
YouTube business channel focused on business, investments, and scaling
Goal:
Increase the number of subscribers from the initial 61K to over 100K while maintaining the average...
Task:
Enhance visibility and attract a target audience using YouTube advertising tools
Budget:
$27,313 over 2.5 years
Result:
+100K new subscribers, average cost per subscriber – $0.26
SEO optimization of a media website from Central Asia
SEO
Client:
Media website in Central Asia
Goal:
Improve visibility and attract more traffic from organic sources and news aggregators
Task:
Enhance the technical optimization of the website and assist authors in improving content for...
Project duration:
6 months
Fallstudie: Bettwäsche-Produktion
PPC
Task:
Create a landing page with a different assortment and limited price, available only today and for...
After the initial setup:
The cost of one lead was $4.96
Average price per lead:
The cost of the lead dropped to $2.23
Result:
A new channel for attracting clients, achieving target goals, and optimizing costs
E-commerce Project
PPC SEO
Task:
Ensure the fastest traffic influx and continuous increase in orders
Traffic before promotion:
We were at the beginning of the website's life cycle, so traffic was low
Traffic after promotion:
Currently, the site receives more than 10,000 unique visits per month
Result:
Fast traffic and orders come in every day
Google Ads Campaign Setup for an Apartment Entrance...
PPC
Client;
A company specializing in renovating entrances of apartment buildings in Kyiv
Goal;
Attract new clients to order entrance renovations through a newly launched website and Google Ads...
Tasks;
Create a website and set up Google Ads campaigns to achieve the target cost per conversion
Budget;
2,190 UAH
Result;
235 clicks with an average cost per conversion of 243 UAH
Google Ads Optimization for an Accounting Services Company
PPC
Client;
A company in the accounting sector
Goal;
Increase the number of leads and reduce their cost by optimizing the Google Ads account
Tasks;
Conduct an audit of the ad account, identify and fix technical errors, optimize campaigns, and...
Budget;
22,065 UAH
Result;
517 leads at an average cost of 88.97 UAH per lead
Google Ads Setup for Anti-Detect Browser Installation
PPC
Client;
A company developing an anti-detect browser for Windows and macOS
Goal;
Maximize the number of software installations among users interested in using an anti-detect browser
Tasks;
Set up a Google Ads campaign, audit the landing page, and optimize for higher conversions
Budget;
99,316 UAH
Result;
1,089 installations with an average cost of 78.73 UAH per installation
Launching and Optimizing YouTube Ads for a Business Funnel
PPC
Client;
A business funnel targeting a B2B audience
Goal;
Drive registrations through YouTube ads with an average cost per conversion of up to 100 UAH
Tasks;
Launch YouTube ads from scratch, set up conversions for the funnel, and optimize ad campaigns to...
Budget;
Test budget – 10,000 UAH; total budget – 36,881 UAH
Result;
349 registrations with an average cost per conversion of 105.68 UAH
Google Ads Setup and Optimization for a Cosmetics Website
PPC
Client;
An online cosmetics store on the Prom.ua platform
Goal;
Reduce the cost per conversion, achieve the set KPI (maximum 50 UAH per conversion), and increase...
Tasks;
Improve existing Google Ads campaigns, create new conversion-focused campaigns, replace...
Budget;
20,578 UAH over two months
Result;
Average cost per conversion – 43.79 UAH, total revenue – 109,000 UAH
Einrichtung und Optimierung von Google Ads für einen...
PPC
Client;
An online store specializing in budget cosmetics
Goal;
Create effective Google Ads campaigns to increase sales and achieve an acceptable cost per...
Tasks;
Set up Google Ads from scratch to attract both B2C and B2B customers, optimize campaigns to reduce...
Budget;
69,500 UAH (approximately $1,500)
Result;
1,581 purchases with an average cost per conversion of 33 UAH
Scaling a Business with YouTube Ads
PPC
Task;
Scaling two funnels through YouTube Ads.
Goal;
Increase subscriptions to the marathon.
Total Budget Spent;
$88,411
Average Cost per Conversion;
$1.33
Audience Cross-Negation;
Proved less effective in reducing duplication, leading to improvements in future strategies.
SEO Optimization for a Central Asian Media Website
SEO
Client;
A media website in Central Asia
Goal;
Increase visibility and attract more traffic from organic sources and news aggregators
Tasks;
Improve the website's technical optimization, assist content creators in enhancing their content...
Project Duration;
6 months
Promoting a Business YouTube Channel – +100K Subscribers
PPC
Client;
A business-themed YouTube channel focused on business, investments, and scaling.
Goal;
Increase subscriber count from 61K to over 100K while maintaining an average cost per subscriber...
Task;
Enhance visibility and attract the target audience using YouTube advertising tools.
Budget;
$27,313 over 2.5 years.
Result;
+100K new subscribers with an average cost per subscriber of $0.26.
Bed Linen Production Case
PPC
Task
Create a landing page with a different assortment and a limited price that is valid only today and...
After the first settings
Cost per lead was $ 4.96.
Average price per lead
Cost of the lead dropped to $ 2.23.
Result
New channel for attracting customers, reach target volumes and optimize the cost.
E-commerce Project
PPC SEO
Task;
Ensure the fastest possible inflow of traffic and a constant increase in the number of orders.
Traffic before promotion;
We were at the start of the website life cycle, so traffic numbers were few
Traffic after promotion;
Currently, the site receives more than 10,000 unique visits per month
Result;
Fast traffic and orders coming on a daily basis
Our Advantages
Website prototyping is more than just a layout. It’s a strategy that helps you save time and budget during development.

Our Advantages
Website prototyping is more than just a layout. It’s a strategy that helps you save time and budget during development.
A successful website starts not with design — but with structure. That’s why at SEOZA, we create a technical specification for the prototype based on SEO logic and your business goals. We design a prototype for the homepage and key pages, considering usability and content placement. This approach allows you to see the future result from the beginning, avoid costly mistakes, and speed up the launch. You receive a clear plan that becomes the solid foundation for effective promotion.
Benefits of a website prototype specification

Benefits of a website prototype specification
FAQ
What is a technical specification for a website prototype?
A technical specification for a website prototype is a document that outlines the page structure, functionality, and SEO requirements. It serves as the foundation for mockup creation and further development.
Why order a prototype technical specification?
A clear specification helps avoid design mistakes, define requirements precisely, and save time during development. It lets you see the site logic in advance and keep the process under control.
What’s the difference between a specification and a ready-made prototype?
A prototype is a visual layout. The specification is a detailed instruction document that outlines the structure and SEO requirements. Designers and developers use it to create the prototype.
How does SEOZA create a technical specification for a website prototype?
We analyze your business and competitors, plan the SEO structure, and create a document that describes the homepage and key pages of your future website.
What will I get after ordering a prototype specification?
You’ll receive a finalized document describing the website structure, functional requirements, and SEO recommendations — this becomes the foundation for effective development.
How the SEOZA Team Works
We study your business and goals
We get to know your product, niche, and objectives to determine which website structure will best support your success.
We analyze competitors and SEO requirements
We research competitor websites, target keywords, and promotion strategies to define optimal solutions for your future project.
We build the website structure
We outline the homepage, categories, and key sections, detailing their logic and connections. This forms the foundation for the technical specification.
We prepare the technical specification for the prototype
We document all requirements: page functionality, SEO blocks, content, and navigation recommendations.
We present and approve the specification
We deliver a clear document with explanations, incorporating necessary clarifications and revisions.
We support the implementation
We consult with designers and developers to ensure the final prototype and website fully meet the agreed-upon specification.
What's Included in the Service
Business and goal research
Competitor and SEO analysis
Website structure development
Technical specification for the prototype
Document presentation and approval
Ongoing implementation support

READY TO START YOUR WEBSITE PROTOTYPING?
Get a technical specification with clear structure and SEO requirements this week.
Reviews
SEO spesialist for SaaS
Upwork
I highly recommend Leonid as an SEO expert for promoting SAAS websites. He quickly initiated the implementation process and provided valuable recommendations for our promotion strategy. He offered clear explanations of what needed to be done and why.
14.02.2024
Marketing campaigns for the mobile app in Google Play and Facebook ads
Upwork
I was extremely satisfied with the Work Leonid and his team did. T\He is proficient, actively reaches with the ideas and initiatives, provides timely updates, and is up to date with everything that is going on with the project.
I would also like to note that he has a very good understanding of key metrics to be tracked to assess the performance of the marketing campaign.
14.02.2024
SEO for marketing freelancer
Upwork
I really enjoy working with Leonid, he is a real expert in SEO, so be sure he can help you generate organic traffic to your website. He also explains every step of your cooperation in detail, so you clearly understand what’s going on. He delivers all milestones on time with a proper report of what was done and what results in we expected. So I highly recommend working with Leonid.
14.02.2024
Backlink Building
White Hat Only
Excellent work. Good communications and produced excellent results.
14.02.2024
Targeted Ads on Facebook and Instagram
Vadym Badyga
We have been working with the SEOZA team for a very long time. I can recommend them as true professionals in their field. We are very satisfied with the result, we got a lot of targeted leads.
22.11.2022
Facebook ADs and SEO
Artem Malchenko
The project is launched and successfully generates applications. Leonid is always in touch, gives recommendations on the Facebook account and my website. I am very satisfied with the cooperation at this stage. Thank you, everything is done with high quality and conscientiously
18.09.2022
Youtube Ads
Anastasia Budnik
The work was carried out at the proper level, we received answers to all our questions, as well as a lot of advice on the development of the channel and work on advertising. Satisfied, thanks!
30.08.2022
SEO for service website
Andy Taylor
SEOZA are true professionals who will definitely help you make your business sell. The work is absolutely transparent and of high quality. I received a lot of ideas and recommendations for the development of my site, as well as a tangible result from the promotion. Thanks a lot!
12.07.2022
SEO optimization of online store
Artem Kornienko
Thank you for optimizing my online store. I really like the focus on profit, and not just traffic numbers. The work was done both with internal and external optimization. Always answered any questions and helped to solve any problems. I recommend cooperation!
02.03.2022
SEO optimization
Tomas Adams
I really enjoy working with Leonid, he is a real expert in SEO, so be sure he can help you generate organic traffic to your website. He also explains every step of your cooperation in detail, so you clearly understand what’s going on. He delivers all milestones on time with a proper report of what was done and what results in we expected. So I highly recommend working with Leonid.
12.01.2022
Creating a clear technical specification for website prototyping is a critical foundation for launching a successful digital project. Without it, businesses often face confusion in task management, budget waste, and development delays. A detailed brief allows teams to structure the site properly, avoid design mistakes, and ensure alignment with business goals and user expectations. This approach not only saves time and resources but also guarantees thoughtful execution from the start. At SEOZA, our prototyping service integrates SEO and UX strategy to deliver sustainable growth and a competitive advantage.
Web page prototyping is the process of building a visual blueprint of your future website, helping teams outline page structure, content zones, and functionality before any coding begins. This phase minimizes design errors, accelerates approval workflows, and ensures that the project stays aligned with your audience’s goals. Web page prototyping isn’t just sketching — it’s a strategic communication tool that ensures your team shares a unified understanding of the project.
Using a prototype web page allows for testing user behavior scenarios before development, identifying friction points, and improving navigation logic. For example, launching an eCommerce site without a prototype often leads to chaotic product categorization and confusing checkout flows — all of which reduce conversions. Prototyping a service is especially helpful when developing a new platform, redesigning an outdated resource, or building scalable architecture from scratch.
A successful website starts with a clear structure tailored to your target audience. UX prototyping services focus on designing intuitive user journeys by mapping out how pages, categories, and elements connect logically. This ensures that users can navigate with ease and quickly find what they need. The prototype design services we offer are always aligned with project goals and search engine optimization requirements.
When planning site architecture, we consider the platform type. For instance, an online store needs filtering systems, intuitive product flows, and direct checkout paths. Meanwhile, a corporate site requires service-focused sections and contact forms. Our team at SEOZA emphasizes the role of prototyping websites to test layout options, validate navigation, and adapt the structure for both users and crawlers.
A solid structure influences SEO performance. Proper semantic grouping improves visibility, avoids keyword cannibalization, and boosts internal linking. With structured prototyping, you lay the groundwork for fast indexing, better engagement, and future SEO success.
Designing a prototype web page for your homepage is often the most strategic step in any development plan. The homepage acts as a central hub — influencing user perception, SEO performance, and overall navigation. A well-built homepage prototype allows stakeholders to preview content flow, interaction zones, and branding before development even begins. This way, your team can test layouts, experiment with UX, and adapt the design to meet market expectations.
The cost of prototype design depends on multiple factors. These include project complexity, the number of interactive elements, third-party service integration, and depth of planning. Typically, our service prototype package includes user journey mapping, interface hierarchy, SEO recommendations, and collaborative revision rounds. Whether you’re redesigning or starting from scratch, SEOZA ensures that your design SEO site web matches performance with clarity.
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